Govt’s UPI boost; Meta’s fact-checking makeover

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By means of an incentive scheme, the federal government is pushing low-level UPI funds in India. This and extra in in the present day’s ETtech High 5.

Additionally within the letter:
■ VCs hit Wiz jackpot
■ Adobe’s AI play
■ X resists govt portal


Cupboard approves Rs 1,500 crore to incentivise low-value UPI transactions

The Union Cupboard on Wednesday greenlit a Rs 1,500 crore incentive scheme to advertise Unified Funds Interface (UPI) transactions under Rs 2,000 for 2024-25.

Driving the information: The scheme can be carried out for one yr, from April 1, 2024, to March 31, 2025 (publish facto). Union minister Ashwini Vaishnaw confirmed its continuation for the next yr.

  • Underneath this scheme, the federal government will cowl the MDR (service provider low cost charge) on transactions underneath Rs 2,000 made by people to retailers.
  • Small retailers accepting UPI funds will obtain an incentive of 0.15% per transaction.
  • Massive retailers won’t be eligible for advantages underneath this scheme.


How will this assist:
The motivation goals to spice up small-ticket UPI transactions as customers more and more make digital funds for the whole lot from chewing gum to jewelry.

Additionally Learn: Hit a regulatory bump? Interministerial panel set up to address fintech troubles

Jargon buster: MDR is a price companies pay banks and cost service suppliers for processing digital transactions. It’s often a small share of the transaction quantity, protecting infrastructure and operational prices.

New demand: The fintech business, nonetheless, mentioned this would not be enough. It’s planning to achieve out to the Union authorities with a request to both deliver again MDR on UPI transactions or enhance the subsidy allocation. “With the federal government allocating a paltry Rs 1,500 crore for processing transactions of Rs 246.82 lakh crore in 2024 to your entire ecosystem it’s going to choke your entire ecosystem for funds required for scaling and development,” mentioned Vishwas Patel, chairman, Funds Council of India.

Recap: ET reported on March 11 that the federal government was contemplating reintroducing MDR for giant retailers on UPI-based transactions and RuPay-powered debit playing cards.

Whereas eradicating MDR boosted UPI adoption, it cut off a key revenue stream for banks, fintech corporations and cost service suppliers. With authorities subsidies for digital funds declining, the fintech sector has been advocating for MDR’s return—no less than for giant retailers.

Additionally Learn: NPCI looking to stop cons ‘pulling’ a fast one via UPI


Meta will launch group notes-based reality checker within the US first: Joel Kaplan

Meta prioritises US rollout of community notes eyes AI innovation in India

Joel Kaplan, chief world affairs officer, Meta

Meta’s community notes model will debut within the US this month, with expansion to India and other markets contingent on profitable testing, senior govt Joel Kaplan instructed ET.

What’s working: “It’s unlikely we’ll transcend the US in 2025. We’ll give it an opportunity to be sure that we work out what’s working, what’s not, how to ensure it’s efficient and supply extra context data for individuals,” Kaplan, Meta’s chief world affairs officer, instructed us throughout his India go to.

He famous that the third-party fact-checking system had change into overly biased, eroding belief and credibility.

On India’s legal guidelines: Kaplan mentioned Meta is working to deal with issues round personalised promoting for youngsters and consent within the new knowledge safety regulation, at the moment being finalised by the IT ministry.

“It is necessary that we be certain that the content material they (teenagers) see is acceptable for them. We wish to make sure that the foundations permit that,” he mentioned.

Govt’s favour: In a marked reversal, the second Trump administration has taken a pro-Huge Tech stance, which Meta hopes to capitalise on. This shift is prompting businesses just like the Federal Commerce Fee (FTC), historically at odds with tech corporations—to align extra intently with the federal government’s place.

Additionally Learn: Meta policy reversal puts question mark on future of fact-checking


Alphabet’s $32 billion Wiz deal guarantees windfall for VC backers

Google Wiz

Enterprise capital corporations, together with Sequoia Capital, Cyberstarts, and Index Ventures, are set to score massive returns—as much as 200x—on their early investments in cybersecurity agency Wiz following its $32 billion acquisition by Google-parent Alphabet.

The massive winners: This record-breaking deal, the largest-ever acquisition of a venture-backed firm, has created a number of main winners.

  • The Founders: Every of Wiz’s 4 founders—Assaf Rappaport, Yinon Costica, Roy Reznik, and Ami Luttwak—owns round 9.5% of the corporate, in keeping with The Info and FT, placing their particular person payouts at about $3 billion.
  • Index Ventures: Wiz’s largest exterior shareholder is ready to internet round $3.8 billion, in keeping with Reuters.
  • Sequoia Capital (10%) and Perception Companions (9%) might stroll away with returns of round $3.2 billion and $2.8 billion, respectively.
  • Greenoaks Capital Companions, which invested round $300 million into Wiz, is ready to reap about $2 billion in returns.
  • Cyberstarts, an Israeli fund, is probably the most curious winner. It invested simply $6.4 million in Wiz’s seed spherical, proudly owning 4% of the corporate, and now stands to achieve a staggering windfall of $1.28 billion, a whopping 203x exit a number of.


Not first rodeo:
Wiz’s 4 founders, all former Israeli army veterans, have performed it earlier than. In 2012, they launched Adallom, one other cloud safety firm, which they bought to Microsoft for $320 million in 2015.

Additionally Learn: Explained: Inside Google’s $32 billion Wiz deal, the biggest move to boost cloud security


Adobe provides AI to expertise platform, unveils 10 brokers for ease of duties

Adobe Summit Conference 2025 Day 1

Shantanu Narayen, CEO, Adobe

Adobe has upgraded its expertise platform (AEP) with AI, introducing 10 AI agents to streamline duties like web site optimisation, content material creation, and digital media scaling.

Inform me extra:

  • Adobe unveiled Model Concierge, an agentic app positioned as the following evolution of transactional chatbots and web-based brokers.
  • Adobe mentioned its newest AI improvements will remodel buyer connections and redefine how entrepreneurs ship personalised experiences.


Strategic partnerships:
Adobe additionally introduced a collaboration with Amazon Net Providers and prolonged its partnership with French promoting large Publicis Groupe.

  • Adobe and AWS will co-develop new instruments for advertising and marketing and inventive groups to construct instruments for sooner, scalable buyer experiences.
  • Publicis Groupe will combine Adobe Firefly generative AI into its CoreAI platform, enhancing knowledge activation and inventive capabilities.

Elon Musk’s X refuses to affix Centre’s Sahyog portal, cites personal system for regulation enforcement coordination

Elon Musk

Social media platform X instructed the Delhi Excessive Courtroom that it makes use of its personal system to share knowledge with regulation enforcement and cannot be forced to join the Centre’s cybercrime portal Sahyog, The Occasions of India reported.

Driving the information:

  • The Indian Cyber Crime Coordination Centre (I4C), underneath the Ministry of Dwelling Affairs, manages the Sahyog portal and has been in discussions with X over its integration.
  • I4C highlighted X’s previous non-responsiveness in baby sexual offence circumstances as a key purpose for mandating its participation with Sahyog.


Different entities:

  • X stays the one middleman that has declined onboarding, whereas 38 others—together with Meta, WhatsApp, and Apple—have already joined.
  • In keeping with I4C’s standing report, an extra 15 are within the strategy of becoming a member of Sahyog, and 35 extra, together with crypto exchanges, are integrating.
  • All states, union territories, and the Ministry of Defence have joined the Sahyog portal.

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