GTA 6 Unlikely to Be Priced Above Usual $70 Mark, Analysts Say

Grand Theft Auto 6 is about to reach in Fall 2025 however with no confirmed launch date, pre-order particulars for the sport aren’t but out there. The dearth of readability round pricing and the extraordinary anticipation for the sport has led to hypothesis about GTA 6 probably breaking the $70 worth barrier for video games. An analyst not too long ago stated that some builders had been hoping GTA 6 can be priced between $80 and $100. Responding to the declare, a number of different analysts have now stated the sport is unlikely to be priced in that vary.

GTA 6 Unlikely to Be Priced $100

IGN reached out to video games trade analysts over doable GTA 6 pricing, all of whom reportedly stated Rockstar Games would maintain the pricing for the bottom sport on the standard $70. Some even claimed that sure sport publishers had already breached the $100 mark, providing early entry and different advantages for a premium.

“Most large AAA video games already cost $100 (typically extra) within the first 3-7 days earlier than launch, however they name it ‘early entry’ and slap ‘collector’s version’ within the identify,” MIDiA’s Rhys Elliott informed IGN. “Publishers have hijacked collector’s editions as a solution to cost extra for ‘early entry’ – AKA delayed entry for these shoppers unwilling to pay the markup.”

The analyst stated that asking $100 with out providing perks like early entry can be a “bridge too far” even for GTA 6.

“They’d discover success both manner. GTA 6 goes to be a cultural phenomenon and will bear a $100 worth level, however participant backlash can be important, and that might be a short-term acquire at a long-term value,” Elliott added. He stated that GTA 6, like its predecessor, Grand Theft Auto 5, would financial institution on its on-line element to generate constant income.

“One of many main challenges for GTA 6 is convincing gamers to leap ship from GTA 5’s on-line element, so making a needlessly larger switching value wouldn’t be smart right here,” he stated.

James McWhirter, senior video games analyst at Omdia, additionally echoed the identical sentiment. “GTA On-line was key to GTA 5’s ongoing success, driving premium gross sales and subscription service licensing; a precedent Take-Two is unlikely to disrupt with GTA 6’s launch,” he was quoted as saying within the IGN report.

Mat Piscatella, analyst at Circana, additionally shared his opinion about GTA 6 probably being priced within the $80 to $100 vary in posts on Bluesky final week. He stated there was “no want” to extend the worth of the bottom sport when the identical will be completed through different editions of the sport.

“You need to make the funnel as extensive as doable, whereas additionally optimizing launch $. You do not do that be making the bottom worth of a sport so excessive that the funnel narrows,” he stated in his post.

The dialogue about doable larger pricing for GTA 6 was fuelled by the publication of a “state of video gaming in 2025” presentation by analyst Matthew Ball earlier this month.

In his presentation, the analyst claimed that some sport builders had been hoping GTA 6 can be priced inside the $80 to $100 vary, thus breaking the $70 barrier for titles. In line with him, this worth shift would assist $50 titles to boost costs to $60, $60 video games to go to $70, and $70 triple-A releases to begin testing the $80 mark. Trendy triple-A releases from platform holders like Sony and Microsoft and large publishers like Activision, EA and others are often priced on the $70 mark within the present console era, breaking the lengthy held $60 barrier.