Hair care brand Arata raises $4 million in series A funding led by Unilever Ventures

The funding spherical additionally noticed participation from French magnificence big L’Oréal’s company enterprise capital fund, Daring, alongside present investor Skywalker Household Workplace.

Following this funding, the corporate’s post-money valuation stands at Rs 195 crore.

Arata plans to utilise the brand new funds to reinforce its analysis and improvement initiatives in hair and scalp options, strengthen its content material and advertising efforts, and give attention to expertise acquisition, cofounder Dhruv Madhok informed ET.

Based in 2018 by Madhok and Dhruv Bhasin, Arata specialises in options for hair development, care, dandruff remedy, styling, and upkeep for straight, wavy, and curly hair sorts. Its key merchandise embody shampoos and hair care serums. The model at the moment serves over 1.5 million clients yearly.

“We hadn’t seen any Indian revolutionary model come up within the hair care area, making options particularly for Indian hair sorts. Additionally, what we had seen is that loads of legacy manufacturers would have a really one-size-fits-all method… So, we determined to construct a hair care model that’s considerate, science-led, specialised, in session with dermatologists, trichologists, and understanding from shoppers, what their wants are,” mentioned Madhok.

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Arata at the moment has an annual income run price of Rs 72 crore this 12 months, a big soar from Rs 23 crore final 12 months, he mentioned.The corporate’s merchandise can be found via its direct-to-consumer (D2C) web site, marketplaces like Nykaa, ecommerce platforms equivalent to Flipkart and Amazon, and fast commerce platforms together with Zepto, Blinkit, and Swiggy Instamart. Roughly 30% of its complete gross sales come from its D2C web site, whereas the remaining 70% are pushed by different channels.

“We’re delighted to again Arata, a result-focused hair care model that has skilled exceptional development over the previous 12 months. We’re impressed by the model’s achievement throughout this era, pushed by a mix of revolutionary merchandise and efficient advertising methods,” mentioned Pawan Chaturvedi, accomplice and head-Asia at Unilever Ventures.

In an identical improvement, skincare model ClayCo Cosmetics raised $2 million in October in a funding spherical led by Unilever Ventures. It has additionally invested in firms like Plum, Minimalist, and Curefit, amongst others.