Rain has been cascading in plumes, solely to pause simply earlier than the launch of designer Rahul Mishra’s largest maison within the nation, in Mumbai, at Kala Ghoda district. On his means from Mumbai Airport to the brand new atelier, Rahul says that he had been on the lookout for the right house for his flagship outlet earlier than he chanced upon the Metropolis Ice, a nearly-80-year-old constructing, in Kala Ghoda. The sprawling 7,500 square-foot property, which served as an ice-storage facility within the 70s, will now home a few of the most beautiful collections by Rahul who grew to become the primary Indian designer to be invited to showcase on the Haute Couture Week in Paris in 2020.
The 7,500 square-foot property, which served as an ice-storage facility within the 70s, will now home a few of the most beautiful collections by Rahul
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Muse and museum
To breathe life into the naked shell, Mishra turned to Rooshad Shroff, whose follow is synonymous with Indian craftsmanship blended with a contemporary aesthetic. Rooshad has additionally designed the posh outposts of labels Louis Vuitton, Christian Louboutin and Kunal Rawal in Mumbai.
Interiors of the shop
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“I wished to work with Rooshad. The concept was to create one thing that introduced us along with a shared sense of function. This atelier grew to become that assembly floor,” says Rahul. Rooshad’s idea, The Museum of Rahul Mishra, creates a gallery that stands sturdy as an exquisite, significant surroundings, even with out the clothes. Finalising the idea was a seamless course of, Rahul laughs. It took him and his spouse and co-founder, Divya Mishra, simply quarter-hour to align with Rooshad’s imaginative and prescient. The shop was established in almost two years and that is his label’s fifth outlet in India.
Rooshad approached the challenge, not by imposing his signature fashion, however by considering the evolution of Rahul’s couture canon
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“How do you discover a fully new retail language, which additionally stays distinctive to you,” asks Rahul. Rooshad approached the challenge, not by imposing his signature fashion, however by considering the evolution of Rahul’s couture canon and contextualising it inside the house. “That form of versatility and the flexibility to adapt creatively is one thing I respect deeply,” says Rahul.
Immersive expertise
The house has been designed as a sequence of chambers that invite you to meander from one to the following. “Each nook ought to create a brand new shock or current an object of curiosity for individuals to maintain discovering,” says Rahul. The journey begins within the first chamber, on the atelier’s entrance — a meditative house that Rahul paradoxically describes as “cosmic chaos” to explain Nature in full bloom.
The house has been designed as a sequence of chambers
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From ground to ceiling, each inch of house is roofed by framed art work — watercolour sketches, muslin swatches, pressed flowers, and botanical embroideries. It’s a veritable scrapbook that invitations you to linger, even ponder over them.
From ground to ceiling, each inch of house is roofed by framed art work
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The internal sanctum, lastly ending on the couture chamber — a hovering, high-ceilinged vault — is the place suspended steel birds raise the gaze upwards, accentuating the vastness of the house.
The internal sanctum of the shop
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Reimagining expressions
The flagship combines the fragile trivia of Rahul’s craftsmanship with Rooshad’s nuanced interpretation of it: elaborate embroidery, archival motifs, and layered storytelling. “It’s a celebration of expertise,” says Rooshad. It’s a sensorial, tactile exploration of various components distilled from Mishra’s majestic trend universe. As an example, the dragonflies from the Superheroes couture assortment are reimagined on marble inlay work. Three-dimensional bejewelled bugs from his couture are affixed to the wall. French knots from the material are scattered throughout wood panels.
The flagship combines the fragile trivia of Rahul’s craftsmanship with Rooshad’s nuanced interpretation of it
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“You’ve seen these components on the runway in Paris and internationally, however right here they tackle a distinct kind. It’s about materiality, of seeing the identical language translated into a brand new medium, giving it contemporary life,” says Rahul, in regards to the paradox of uniqueness juxtaposed with familiarity.
Rahul is introducing a brand new idea for shoppers to interact intimately within the creation of couture in significant methods
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Rahul is introducing a brand new idea for shoppers to interact intimately within the creation of couture in significant methods. With every objet d’artwork custom-created for the shop, individuals can stroll in and level to a motif they love, and ask, ‘Are you able to design that for me?’. “A bride, as an illustration, would possibly say, ‘This flower is particular to me. May you incorporate it into my costume?’; Or somebody would possibly select a ladybird, thought-about an indication of luck in France, and ask for it to be embroidered into the garment,” says Rahul, your complete retailer performing as a list for co-creation.
The shop acts as a list for co-creation
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Artwork’s sake
The Rahul Mishra Maison options couture and his prêt-à-porter label AFEW. Friends will even be capable of buy detailed artworks made by the artisans within the atelier utilizing his signature strategies. And it’ll retail his newest drop: couture baggage which can be already on the best way to buying a cult standing — a universe of minaudieres, saddle baggage, clutches, and extra. The shop will even have an area for a grasp tailor. And for company who search an added layer of privateness, there are VIP buying suites for an intimate couture expertise.
The Rahul Mishra Maison options couture and his prêt-à-porter label AFEW
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In the direction of the tip of the atelier is a dramatic passageway, framed by his Parisian high fashion assortment on each side. A pool of sunshine cascading like water, or the falling of leaves, illuminates a hanging silhouette in all gold from his Changing into Love assortment. For Rahul and Rooshad, the shop is a love letter to India’s unimaginable craftsmanship, a testomony to their enduring imaginative and prescient.
Revealed – August 23, 2025 01:46 pm IST
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