HF Custom satisfies the need for ‘instant gratification’ for semi-custom upholstery | Home Accents Today

BEDFORD, Va. — HF Custom has developed “Bespoke Seating Sooner,” a quick-ship upholstery program with a four-week lead time. This system consists of choose upholstery choices from the corporate’s Loft Living collection, providing expedited, fashion-forward types with semi-custom design choices for patrons who want a fair faster turnaround.

“Our Bedford, Va., manufacturing facility focuses on absolutely customizable upholstery, however we additionally acknowledge that some customers may have a fair faster turnaround than our industry-leading {custom} seating supply time,” stated Sandi Mowry, senior vice chairman of gross sales and merchandising for HF Customized. “Bespoke Seating Sooner was developed due to a rising shopper development — and typically even an expectation — of ‘immediate gratification.’

Sofas, loveseats, sectionals, and matching stationary and swivel chairs can be found with a alternative of three arm types: a sloped monitor arm, a scoop arm and a basic monitor arm. Sofas embody a alternative of two-over-two and three-over-three silhouettes. Material choices embody 4 efficiency physique fabric colorways and 12 fashion-forward pillow materials. Matching stationary ottomans are additionally a part of this system.

Guide recliners can be found in a sloped monitor arm, a scoop arm, a spherical arm, a contemporary banded monitor arm and a basic monitor arm. Recliners can be found in 9 efficiency materials in a wide range of solids and patterns.

“Throughout a wide range of industries, higher-end manufacturers are providing semi-customization packages that fulfill a shorter lead time, but nonetheless supply some factor of personalization,” Mowry stated. “In creating our program, it was extraordinarily necessary for us to supply fast ship choices with out sacrificing type.”

Items embody:

• The Daxton couch contains a up to date monitor arm with clear strains that supply a minimalist look with out sacrificing consolation.
• The Darrien sectional has transitional, swept again monitor arms to supply a flexible seating choice with refined scaling. Designed for smaller areas, its transitional type can simply make its means into a wide range of areas.
• The Danae recliner has graciously curved rolled arms, for a basic aesthetic. Designed for smaller dwelling areas, Danae has a silhouette that’s all the time in type.

Every bit comes customary with a field border again, trendy recessed legs and HF Customized’s Traditional Consolation Cushion, a excessive resiliency foam cushion encased with down proof ticking.

Merchandise will start delivery in mid-July. The corporate plans to assist this system at retail with waterfall material swatches and a digital look ebook.

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