HFA launches campaign to pay tribute to retailers | Home Accents Today

The Dwelling Furnishings Affiliation introduced the launch of its 100×100 — The Voices of a New Period marketing campaign as a strategy to pay tribute to retailers.

“HFA was fashioned out of massive challenges confronting the business. In 1920, we have been coping with the Spanish Flu,” stated Jesús Capó, president of HFA and vice chairman of El Dorado Furnishings. “It’s a exceptional coincidence that our Centennial noticed this huge new problem in 2020. It solely appears acceptable that we observe our Centennial by focusing our consideration on the retailers that make this business so particular.”

The marketing campaign focuses on retailers and their distinctive tales. HFA invitations them to create and submit video content material and imagery that current the story they need to inform.

Retailers can go to www.myhfa.org/100 to see a launch video that includes Capó and to study extra in regards to the marketing campaign, together with how they’ll take part. The marketing campaign will happen in Instagram (@my_hfa), together with IGTV, in addition to HFA’s numerous social platforms. The touchdown web page may even home the movies as they’re launched. There isn’t a price to take part, and no requirement to submit extremely skilled content material. The company is looking for each skilled and natural content material, which it might edit to supply completed content material.

“A number of engaged retailers have already began the method of making distinctive content material to share. Some retailers are additionally celebrating an enormous anniversary, whereas others have discovered new avenues to succeed in the course of the pandemic,” stated Jason Pires, artistic director and proprietor of Furnishings Branding, the HFA’s advertising company associate. “It’s these distinctive tales that we would like every retailer to writer and share; it’s as much as them. It’s thrilling that HFA may help decentralize the conversations taking place within the business and additional broaden the horizon.”

Thomas Lester is Digital/Managing Editor for Dwelling Accents At the moment. A graduate of Emory & Henry Faculty’s Mass Communications program, Lester spent a dozen years working for newspapers in Virginia and North Carolina protecting an array of topics, starting from neighborhood information, authorities, schooling, ACC sports activities, skilled baseball and extra earlier than becoming a member of Dwelling Accents At the moment in 2013. Attain out to me together with your story concepts, ideas and extra at tlester@homeaccentstoday.com.