MARTINSVILLE, Va. — Supporting its not too long ago introduced strategy for its legacy brands, Hooker Furnishings has named Caroline Hipple as its chief artistic officer, a brand new position with the corporate, and Jeff Behmer as govt vp of merchandising for Hooker Casegoods.
Reporting to Jeremy Hoff, CEO of Hooker Furnishings, Hipple joins the manager management staff, liable for executing a collaborative merchandising strategy throughout the corporate’s legacy furnishings manufacturers that integrates case items, import and home upholstery and out of doors furnishings, in addition to lighting, equipment and décor.
In his new EVP position, Behmer will oversee merchandising for Hooker Furnishings’s case items division. He’ll report back to Hipple.
“Over the a long time, Hooker Furnishings has been well-known for its adaptability and willingness to evolve to drive the enterprise ahead,” mentioned Hoff. “Our strategic acquisitions of Bradington-Younger in 2002, Sam Moore in 2007, Shenandoah Furnishings in 2017, Sundown West in 2022 and BOBO Intriguing Objects in 2023 place us — as we enter our one hundredth 12 months in enterprise — to evolve as soon as once more, this time into a very whole-home, consumer-centric useful resource for our prospects.”
He added, “By means of extra intentional collaboration throughout our manufacturers, we are able to higher make the most of the exceptional expertise and sources now we have throughout our legacy group to construct a basis for development and put ourselves in the most effective place to satisfy the wants of our companions and tomorrow’s dwelling furnishings shopper.”
To help execution of the brand new technique from an operational perspective, Hooker Furnishings’ Chief Administrative Officer Anne Smith, who additionally beforehand led the corporate’s home upholstery group, will refocus her duties towards company buyer care insurance policies and processes. Along with the shopper care initiative, she’s going to proceed to steer the corporate’s human sources, management growth and succession planning efforts throughout the bigger enterprise.
“As we evolve our merchandising technique, evolving our buyer care efforts are equally – if not much more necessary – to make sure that we offer our prospects with best-in-class service,” mentioned Hoff. “I’m assured that Anne can assist us obtain this imaginative and prescient.”
The strategic shift doesn’t have an effect on the corporate’s HMI division. HMI will proceed with its give attention to constructing its core enterprise with its Pulaski, Samuel Lawrence, PRI and SLH manufacturers.
An {industry} veteran with greater than 45 years of retail, gross sales, advertising and marketing and artistic merchandising expertise, Hipple most not too long ago served as president at Norwalk Furniture. Beforehand, she co-founded HB2 Assets with Dixon Bartlett the place she spent 17 years consulting with industry-leading manufacturers. Bartlett may also be becoming a member of Hooker Furnishings in a consulting position.
Previous to HB2 Assets, Hipple was president of Storehouse Furnishings, a retail chain primarily based in Atlanta, and commenced her profession at This Finish Up Furnishings in Richmond, Va.
Beforehand serving as senior vp of merchandising at Hickory White/Sherrill Furnishings and A.R.T. Furnishings, Behmer has almost 30 years of expertise within the furnishings {industry}. Beforehand, he labored with firms together with Bernhardt Furnishings and Broyhill Furnishings.
Hooker Furnishings’ manufacturers embody: Hooker Furniture, Bradington-Young, HF Custom, Shenandoah Furniture, H Contract, M, BOBO Intriguing Objects, Pulaski Furniture, Samuel Lawrence Furniture, Prime Resource International, Samuel Lawrence Hospitality and Sunset West.
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