Hooker’s Linville Falls assortment debuted at Excessive Level Market in October.
MARTINSVILLE, Va.– Hooker Furnishings will make its Las Vegas Market debut in January with an 8,500-square-foot showroom within the Design Middle of constructing A. This transfer marks the corporate’s first everlasting showroom exterior Excessive Level.
The brand new showroom is a part of Hooker’s effort to draw the inside design group, significantly these on the West Coast. Every aspect of the area was designed with a particular viewers in thoughts by showcasing the model’s most original, eclectic introductions, the corporate mentioned in a launch.
“The design group has at all times been an integral a part of our enterprise and our new showroom within the World Market Middle in Las Vegas additional affirms our dedication to them,” mentioned Alexandra O’Hare, vice chairman of promoting and inside design at Hooker. “We had nice response to our inaugural InterHall pop-up in Excessive Level final June and intend to double down on that mannequin in Vegas by displaying a daring mixture of our best-in-class merchandise.”
The showroom, in area 236, is curated for designers by designers. The area will differ drastically from the structure of the corporate’s extra conventional showroom in Excessive Level by displaying how items can work collectively and be styled in a house or inside design mission. Showcased within the area can be product from 4 Hooker Furnishings manufacturers: Hooker Furnishings, Sam Moore, Bradington-Younger and MARQ.
“The type and aesthetic of retailer and designers from west of the Rockies is totally different than what we see in Excessive Level,” mentioned Matt Cowan, vice chairman of gross sales at Hooker Furnishings. “We’re excited to have the ability to additional have interaction with them and their wants and wishes for inside design.”
The area can be managed by Valeria Esquivel, who beforehand oversaw visible merchandising for Burberry along with proudly owning her own residence staging enterprise.
Editor-in-Chief Allison Zisko first joined HFN in 1998 and spent a few years masking the tabletop class earlier than widening her scope to all dwelling furnishings. In her present function, she oversees all points of HFN, together with its print and digital merchandise, and represents the model at dwelling and overseas by way of displays, panel discussions and HFN’s podcast, The Inside Scoop.
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