NEW YORK – Juniper Design, the corporate that made monitor lighting cool, is prepared for its second within the highlight.
The 13-year-old, New York-based model is staking out its market place by showcasing additions to its modern “multiverse” lighting system and highlighting potential new partnerships.
It not too long ago signed on with a brand new inventive company, redesigned its brand and made a splash this spring at ICFF with a sales space that mimicked the hands-on buying expertise of an Apple retailer.
“We wish to be certain that the model we’ve developed is up to date and of right now’s instances,” mentioned Alex Fishman, director of product advertising and marketing. “We’re specializing in altering our market place to assist folks perceive we aren’t a start-up. We’re right here. We’ve arrived. We’re the highest participant in our class.”
The corporate was based in 2011 by Shant Madjarian, a former banking govt who additionally co-founded Canvas, a complicated wi-fi lighting management system firm, in 2019. Juniper’s first product was a skinny process lamp that turned the bottom for its iconic Skinny System: a low-profile, grid lighting system with a number of electrical connectors. Half-inch LED segments connect magnetically and might rotate 360 levels to shine gentle wherever specified. Skinny System {hardware} in a number of end choices can create angles, pass-throughs and different customized shapes. It was a brand new manner to consider monitor lighting for each industrial and residential settings, mentioned Fishman.
Juniper later got here out with its patented multiverse system, which has a conductive monitor from finish to finish in the identical low profile, enabling architects, designers and different specifiers to create solely new lighting schemes by including items with out altering {the electrical} wiring. The corporate additionally designs its personal energy provides, and 95% of the weather that comprise every product are made in Southington, Conn.
“It’s an evolving system,” mentioned Fishman. “The longer term for this method, by way of partnerships and integrating different methods, will likely be groundbreaking, a paradigm shift … [we] can collaborate with different corporations with pendants or cylinder spotlights. We will connect them to our system, and it really works as if it was developed by us.”
Juniper is in dialogue with classes outdoors of lighting that he declined to call. “We’re initially phases with a number of well-known corporations,” he mentioned.
This spring, it launched Weave, a sequence of connectors — one piece resembles a wall sconce — that combine into the multiverse system. “It takes the multiverse system and peels it off the wall,” Fishman mentioned. “It permits us to grid in a different way by way of a bridge ingredient. We will bridge over our personal product and backlight it to create shapes and patterns that don’t normally exist in conventional monitor lighting.”
Juniper has attended the ICFF show in New York for the previous 10 years, however this 12 months was a “groundbreaking” second for Juniper, in response to Fishman.
“We have been the first anchor of that present,” he mentioned. “We had nice sales space placement, a outstanding measurement. Moderately than construct a fortress, we went minimal. We had a special method than most — as a substitute of merchandising, we targeted on signaling. We wished to imitate an Apple retailer expertise: all the things is in entrance of you. It helps folks think about how you need to use the system as an answer.”
The ICFF show featured a 20-foot product show desk and a wall with an embedded display that caught folks’s consideration from 20 toes away, Fishman mentioned. Guests may work together with the product, get a greater understanding of coloration temperatures, and see the totally different finishes.
“It was our most profitable present so far, by way of metrics and certified leads,” he mentioned.
It needs to maintain the momentum going. It doesn’t take part in Lightovation, however Fishman mentioned the corporate is re-evaluating its commerce present technique for 2025 by all kinds of reveals inside the trade. Because it needs to spotlight its technical functionality, a present like CES could be a match, he mentioned.
When requested what message he wished to share with the commerce trade, he mentioned, “We’re not only a B2B firm engaged on large-scale merchandise. Our methods are relevant to all scales. It is a vital distinction. Plenty of spec merchandise appear troublesome to construct [into a] system. However our gross sales workforce can information customers in the right way to apply it to their areas. Within the subsequent six to eight months, we may have much more thrilling issues.”
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