HP introduced Monday it was rebranding its shopper and industrial PC portfolios in a bid to streamline its product choices. Beneath the rebranding initiative, HP’s shopper PC lineup will now include a single prefix, “Omni,” adopted by a signifier representing the product class. All laptops will carry the “OmniBook” moniker, whereas all-in-one desktops will tackle the “OmniStudio” branding. Conventional desktops, however, might be known as “OmniDesk.” HP additionally introduced the evolution of its industrial PC manufacturers to HP EliteBook and HP ProBook.
Whereas the corporate’s shopper laptops will tackle the “OmniBook” prefix, its gaming laptops will proceed to launch underneath the prevailing Omen model, HP confirmed in a press launch.
Along with the patron portfolio, HP confirmed that it was streamlining the naming conventions for its industrial PC manufacturers, HP EliteBook and HP ProBook, to realize a “extra cohesive and constant portfolio.”
Alongside the branding adjustments, every HP machine will now embrace a quantity in its branding to ascertain hierarchy of merchandise. Decrease-end merchandise within the portfolio will start with the quantity ‘2′ and can go up until ‘10′, represented by an “X”. HP mentioned that shopper PCs will carry odd numbering (3, 5, 7), whereas industrial PCs will include even numbers (2, 4, 6, 8) of their names.
“The numbering system will assist prospects rapidly perceive the hierarchy of the portfolio, with greater numbers indicating elevated efficiency and superior options,” HP mentioned.
HP’s high-end premium choices, however, will include the “Extremely” moniker as a substitute of a quantity. Moreover, the corporate will even utilise descriptive modifiers to ascertain distinction between totally different type elements, resembling “Fold” for twin screens and “Flip” for convertible PCs.
The corporate additionally launched a brand new emblem for its AI PCs. The HP AI Helix emblem might be current on the corporate’s AI-powered PCs, which is able to include options resembling HP AI Companion and Poly Digital camera Professional. The corporate additionally mentioned its AI PCs might be geared up with safety towards AI-generated threats.
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