Ikea’s Kallax shelving unit was its most looked for on-line merchandise in 2024. Picture courtesy of Ikea.
LEIDEN, The Netherlands — Storage options have been the highest on-line searches amongst Ikea customers this 12 months, pointing to a rising choice for residence group.
In accordance with Ikea Retail, the three main on-line searches inside its Ingka Group have been for its Kallax shelving unit, Billy bookcase and Pax wardrobe system. The Ingka Group encompasses 400 shops in 31 nations, or about 90% of Ikea’s retail operations.
In fiscal 2024, Ikea.com reached 4.1 billion guests, marking a 28% enhance from 3.2 billion within the earlier fiscal 12 months. On-line gross sales accounted for 28% of whole gross sales.
“As digital ecosystems proceed to evolve, we are able to anticipate these traits to increase additional, particularly in storage and group options, pushed by the recognition of social media hacks and inventive concepts for optimizing residing areas,” stated Parag Parekh, chief digital officer for Ikea Retail.
Ikea’s Life at Dwelling Report from 2023 additionally discovered 40% of individuals really feel most content material when their houses are tidy and arranged.
The Kallax collection, launched in 2014, can serve a number of capabilities as a flooring or wall-mounted room divider with customized inserts and bins. The Billy bookcase was designed in 1979 and is one among Ikea’s most iconic merchandise, promoting 140 million models worldwide. Additionally from the Seventies, Pax is a modular closet system that includes mix-and-match parts reminiscent of adjustable cabinets, pull-out trays, customizable doorways and stable or mirrored finishes.
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