This rendering from Ikea reveals the design for its new location scheduled to open in Queens, N.Y. later this month.
CONSHOHOCKEN, Pa. — Prime 100 retailer Ikea introduced plans to open a pair of planning studios within the Los Angeles space within the spring of 2022.
One planning studio will open in the Lengthy Seashore Towne Middle at 7611 Carson Boulevard, in 8000 sq. toes of leased house, and a second is ready for an additional central location that will likely be finalized quickly. The brand new Los Angeles touchpoints will give attention to offering inspiration and good residence options for metropolis dwelling as Ikea continues to remodel to higher meet the wants of California clients. The 2 new places would be the first Ikea planning studios on the West Coast.
“Ikea is remodeling to higher meet the wants of our clients, and we’re excited to strengthen our presence in Los Angeles and be the place persons are, at any time when and nonetheless they need to meet Ikea,” mentioned Javier Quiñones, CEO and chief sustainability officer, Ikea U.S. “We’ve seen that clients are nonetheless looking forward to in-person experiences. That’s why we’re investing closely in brick-and-mortar places and newer, extra accessible retailer codecs like the 2 L.A. planning studios along with e-commerce.”
Within the planning studios, clients will be capable to e-book appointments and get assist from design specialists with planning and ordering residence furnishing options that require a bit extra assist, reminiscent of kitchens, bedrooms, and loos. Whereas clients are unable to take residence any merchandise on their purchasing day, the Ikea staff will make it possible for all the things a buyer orders is transported to their residence or to a different handy level of supply.
The idea for these studios is predicated on intensive market analysis to know customers, what logistical boundaries they face, how they like to buy and the way they dwell at residence.
Ikea has been within the Los Angeles market because the opening of Ikea Burbank in 1990, adopted by shops in Carson, Costa Mesa and Covina, Calif., in 1992.
“Understanding that many L.A.-area residents are sometimes annoyed by being caught in visitors, we recognized geographic areas available in the market which are past a 30-minute drive from current shops and the place affinity to Ikea is extraordinarily excessive,” mentioned Janet McGowan, space vp, Ikea U.S. “By opening the 2 planning studios within the L.A. market, we are taking the primary steps to create buyer assembly factors which are extra accessible and handy to the many individuals of the L.A. market whereas persevering with to supply good and reasonably priced residence options.”
Along with opening new retailer codecs in metropolis facilities, most recently in Queens in New York, Ikea has made important investments to reinforce its e-commerce expertise and repair choices, together with new decrease priced transport and supply, Click on-and-Acquire, and TaskRabbit meeting providers.
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