Dunn-Edwards Coloration of the Century is Veridian Odyssey.
LOS ANGELES – Paint firm Dunn-Edwards has bypassed the Coloration of the 12 months to as an alternative declare the Coloration of the Century.
Viridian Odyssey, a deep, refined shade of blue-green “harking back to gazing into the shadowy depths of the ocean” is the corporate’s Coloration of the Century. The corporate mentioned it strikes a steadiness between cool serenity and pure heat.
A celebration of Dunn-Edwards 100-year historical past, the choice was made after intensive analysis and exploration of the highest trending colours throughout the many years. In consultants’ findings, blue and inexperienced persistently emerged as probably the most distinguished hues throughout all years.
“Since 1925, Dunn-Edwards has been devoted to shaping the world of paint, coloration and design, and Viridian Odyssey has been there all alongside – symbolizing life, progress, and resilience with an understated class deeply rooted within the nature surrounding us,” mentioned Lauren Hoferkamp, Dunn-Edwards lead coloration skilled. “Whereas the Coloration of the Century honors the previous and every part that’s introduced us thus far, it additionally symbolizes a readiness for the subsequent 100 years.”
Additionally, beginning this Tuesday, Feb. 11, Dunn-Edwards will launch a brand new decade-inspired coloration palette each three weeks in 2025.
Every curated assortment pays tribute to a defining historic second, reflecting every period’s iconic kinds, traits, and moods. Hoferkamp mentioned the hues seize the spirit of the previous whereas remaining recent, trendy, and effortlessly fashionable at this time.
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