India Inc bats for IPL, wants employees to be a part of the action too

Firms like Dream11, Shalimar Paints, Puma, Grant Thornton Bharat, and Furlenco should not solely organising particular match screenings at their workplaces but additionally rewarding high-performing staff in addition to firm leaders with match tickets, gifting away particular signed merchandise by means of inside contests, and establishing IPL-themed photograph cubicles.

To many, IPL is extra than simply cricket–it is a full-blown celebration, and when staff can expertise the joy, they in flip develop into not simply extra engaged but additionally motivated, mentioned HR heads that ET spoke to, including that such occasions additionally assist to drive group camaraderie.

The Indian Premier League 2025 kicked off on March 22, with the ultimate match scheduled for Could 25 at Kolkata’s Eden Gardens stadium.

At sports activities expertise firm Dream Sports, staff can keep within the thick of the motion with reside match screenings throughout all workplace flooring. The agency kicked off the season with a launch occasion that includes video games and photograph alternatives for employees.

“Staff performed interactive video games like AI-powered physique movement balancing and MetaShot Cricket for a next-gen digital batting problem, and examined their reflexes in Catch The Ball, Bowl Out Problem,” mentioned Kevin Freitas, CHRO, Dream Sports activities.The corporate can be holding particular treats impressed by the house cities of IPL groups, and staff are inspired to sport their favorite group jerseys.Sportswear model Puma has organised group cricket matches to deliver the joy to the office. Staff are additionally being inspired to put on jerseys of the Royal Challengers Bengaluru (RCB) and Delhi Capitals (DC) groups – which the corporate is the official package associate for. Senior firm executives may also be travelling for matches.

“Now we have ticket allocations, too, that we provide to staff for all dwelling video games so each Delhi and Bengaluru Puma staff get to go for matches,” mentioned Manisha Agarwal, director of individuals and organisation, Puma India.

Grant Thornton Bharat has reserved a hospitality field at Mumbai’s Wankhede stadium, the place long-tenured and high-performing staff together with next-gen leaders from the agency could have the chance to look at the matches reside. Equally, furnishings startup Furlenco is offering match tickets for greater than 50 staff and establishing life-size cutouts of choose gamers within the workplace to boost the expertise.

Shalimar Paints is gifting away specially-signed Mumbai Indians merchandise and match tickets as rewards to staff through inside engagement actions and contests, recognising their dedication and exhausting work.

“So as to add a enjoyable and interactive component, we’re additionally encouraging our staff to take part in a number of contests on LinkedIn, the place they will predict match outcomes and win unique merchandise and tickets,” mentioned Kuldip Raina, director, Shalimar Paints.