Indians want to work from ‘third area’ throughout pandemic
Covid-19 has modified the way in which folks reside, work and socialise and after a 12 months of lockdowns, 98 per cent of customers (these surveyed) in India have made at the very least one everlasting change to their life-style for the reason that outbreak of the pandemic, a brand new Accenture survey mentioned on Tuesday. Whereas 87 % of respondents in India mentioned they wish to work from a “third area” — a location apart from their residence or office (highlighting a possible alternative to develop income for the hospitality and retail industries), 57 % of respondents don’t have any enterprise journey plans post-pandemic or they intend to chop it by half.
“On-line purchases for merchandise by rare e-commerce customers in India have elevated by 667 per cent,a¿ the findings confirmed. The findings of the worldwide shopper survey, which lined greater than 9,650 folks in 19 nations together with greater than 500 in India, recommend that the pandemic is about to set off a brand new wave of innovation as retailers, shopper items firms shift from response to reinvention.
“As firms shift from response to reinvention, they should harness digital’s full potential throughout the worth chain at velocity and scale,a¿ mentioned Anurag Gupta, managing director and lead, Technique and Consulting, Accenture in India.
Many consumer-facing firms have re-platformed their companies within the cloud, addressed value pressures, and continued to construct resilience and safety, placing the infrastructure in place to allow innovation and place them for future success.
“Adoption of digital applied sciences akin to cloud, synthetic intelligence, superior analytics, mixed with a well-defined function, can assist firms to not solely attain out to customers in modern methods but additionally adapt quicker to the evolving market calls for,a¿ mentioned Manish Gupta, managing director and lead for Merchandise observe, Accenture in India.
Not solely do folks suppose a few of their work habits and journey plans have doubtless completely modified, however many additionally suppose their procuring habits have advanced for the lengthy haul.
The newest analysis helps earlier findings that the dramatic rise in e-commerce is more likely to stay or speed up additional, the report confirmed.a
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