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Industry seeks government sops to revive tourism in Kashmir


New Delhi: Airways and the hospitality trade have requested the federal government for incentives to revive tourism in Jammu and Kashmir that has come to a standstill after the April 22 terrorist assault in Pahalgam.

IndiGo, SpiceJet and Air India have requested the federal government to waive the consumer improvement and aviation safety charges on the Srinagar airport for a 12 months in order that they might provide cheaper tickets to passengers travelling to Kashmir. At the moment the airport expenses a consumer improvement payment of Rs 1,050 and aviation safety payment of Rs 200 per traveller. These are included in air ticket costs.

Additionally Learn: After Pahalgam terror attack, Kashmir banks on PM, trains, Chenab and trust to revive tourism

“After the Pahalgam incident, vacationers are terrified, and nobody is travelling to the Kashmir area. There isn’t any demand for air journey to and from Kashmir and inns are empty there,” the Federation of Indian Airways wrote to the federal government final week. “Other than safety and safety measures, monetary measures are essential to rebuild site visitors,” the airline foyer group stated in a letter that ET has seen.

The focused assaults on vacationers in Pahalgam occurred at a time when Jammu and Kashmir was witnessing a tourism increase. The variety of guests was at a 15-year excessive, and the union territory’s personal income technology had began exhibiting indicators of enchancment.

Reside Occasions

On Monday, 4,061 passengers arrived on the airport, virtually half of what the airport dealt with a day earlier than the assault. Following the terrorist assault, India did retaliatory strikes in Pakistan throughout which a number of airports close to the border, together with Srinagar, have been shut down.

Airways have additionally lowered flights and are working round 50 each day flights to Srinagar in contrast with 92 they operated earlier than the assault.

Lodges in Kashmir are at the moment providing reductions of 30-50% which was by no means the case, stated Mushtaq Reshi, president of the home tour operators’ affiliation in Kashmir and managing director of Essence Holidays.

On Reserving.com, a property comparable to Treebo Vitasta Villa in Srinagar is offered for Rs 6,839 an evening, down from Rs 16,886 earlier than the phobia strike.

Mushtaq Ahmed Chaya, president of the Jammu and Kashmir Hoteliers Affiliation and chairman and founding father of the Mushtaq Group of Lodges, stated his affiliation, throughout a latest assembly with J&Okay chief minister Omar Abdullah, has sought assist for hoteliers by way of curiosity waivers on loans for at the very least six months. “We’ve additionally requested for reduction on electrical energy payments and different bills. The enterprise is badly hit and occupancies are virtually zero,” he added.

Ravi Gosain, president of the Indian Affiliation of Tour Operators, stated he would urge the federal government to provide incentives like decrease taxes on inns and flights for at the very least one 12 months as a one-off measure.

“Additional, tour operators ought to be invited and the federal government ought to undertake a marketing campaign to underline that Kashmir is protected and safe to journey. Moreover, the movie trade ought to be given incentives to shoot (there) as that additionally helps vastly in wooing travellers,” he added.

In the meantime, the Journey Brokers Affiliation of India has began an occasion, known as Rally for Valley, in Kashmir on Tuesday.

“The state of affairs is kind of pathetic by way of enterprise for inns,” stated affiliation president Sunil Kumar. “Seventy-five of our affiliation members are in Kashmir (for the occasion) from the North, West and South India … We will not count on individuals to journey right here except we lead by instance. So, we’ll spend three days in Kashmir,” he stated.

Umar Tramboo, chairman of Pinnacle Resorts that operates The Khyber in Gulmarg, stated if the federal government can enable exemption on GST for six months to at least one 12 months, it can assist encourage tourism. “This exemption ought to be relevant to all companies allied to tourism like transportation, gondola and tour operators,” he stated. Nazir Rah, MD, Rah Bagh by The Orchard, Srinagar stated hoteliers, particularly those that have loans, are looking for assist from the federal government as they want some reduction by way of rest on month-to-month EMIs till enterprise returns for the higher.


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