The app addresses longstanding complaints about Instagram’s iPad expertise, which beforehand required utilizing a scaled-up iPhone model with blurry visuals and lacking options.
The brand new app, accessible globally on units operating iPadOS 15.1 and later, opens on to a Reels feed – a nod to what Instagram calls ‘lean-back leisure’ – with Tales pinned on the prime and one-tap entry to messaging.
Reels, which accounts for greater than 20% of time customers spend on Instagram, represents a central pillar in Meta’s technique to spice up engagement throughout its platforms within the aggressive short-form video market.
The iPad app provides a Following tab with a number of viewing choices, together with advisable posts, content material from mutual followers and chronological feeds. Customers can reorder feed choices to prioritize most well-liked content material.
The interface helps multitasking layouts that present messages and notifications aspect by aspect, and lets feedback develop with out interrupting video playback.
The app is offered at no cost on Apple’s App Retailer. Instagram mentioned an optimized model for Android tablets will probably be launched quickly.
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