Plano, Texas – JCPenney has now added one other complete residence model to its personal label portfolio.
Loom + Forge marks the retailer’s most trendy residence assortment so far, the corporate mentioned. Product classes embrace indoor and outside decor, bedding, tub, throws, dec pillows, window coverings and tabletop. The model is being supplied in shops and on-line.
The bedding and tub assortment options Oeko-Tex-certified supplies, all-cotton bedding and Turkish cotton tub towels. Throughout the arduous and gentle residence assortment, Loom + Forge is designed with heat finishes, impartial shades and a watch to element.
“Following a giant 12 months of strategic funding in our residence portfolio, we’re excited to supply our clients much more decisions to create a good looking and comfy residence,” mentioned Michelle Wlazlo, government vp and chief service provider. “As we proceed to reaffirm our place as a frontrunner in residence, the brand new Loom + Forge assortment brings inviting trendy fashion to each area – from the bathtub and bed room to the kitchen, dwelling areas, and outside – with present, purposeful designs.”
JCPenney has been on a branding streak, introducing Fieldcrest as an unique model final month and amplifying the assortments for its Linden Road and Liz Claiborne manufacturers. The corporate mentioned it’s teeing up extra new launches this 12 months in nationwide and personal manufacturers throughout all classes.
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