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Karan Johar ventures into talent management with Cornerstone


Filmmaker Karan Johar-owned Dharma Productions has entered the talent management space in partnership with Bunty Sajdeh’s Cornerstone.

The brand new enterprise, Dharma Cornerstone Agency (DCA), will function a “platform to nurture the perfect, and turn out to be an indomitable powerhouse of expertise,” Johar tweeted.

Sajdeh’s Cornerstone already manages a clutch of cricketers and different sportspersons, together with Virat Kohli, KL Rahul and others.

Dharma mentioned in an announcement that DCA will redefine the representations of artists throughout the spectrum of actors and expertise from the music trade and supply alternatives for them and assist them construct their careers.

DCA, it mentioned, will intention to be a “secure dwelling” the place seasoned professionals meet current and up to date expertise to bolster premium content material manufacturing and accessibility by means of movies, endorsements, OTT content material, occasions, and appearances.

The company may even work with its expertise to construct their model through digital and social presence.

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