Koo, India’s Twitter-Alternative, Crosses 50 Million Downloads

Homegrown microblogging platform Koo has introduced that it has crossed over 50 million downloads for its app.

The corporate additionally added that key metrics just like the variety of energetic customers, time spent on the platform and engagement had additionally improved considerably because the begin of the 12 months.

The multilingual app emerged as an alternative choice to Twitter after its launch in 2020 with assist for the Kannada language and increasing its language base into Hindi, English, Tamil, Telugu, Assamese, Marathi, Bangla and Gujarati. The app is at present out there in 10 languages. 

“We’re very excited to be crossing the 50 million obtain mark. This validates the demand for a multilingual social community constructed with an India-first product mindset of seamlessly together with language-speaking Indians in day by day thought sharing. Our speedy development and adoption is an affidavit to the truth that we’re fixing an issue confronted by a billion Indians,” stated Aprameya Radhakrishna, CEO and co-founder of Koo, in a press release. 

With 7,500 preeminent voices, together with a number of cupboard ministers and authorities officers as its subscribers, Koo has emerged as a most well-liked selection amongst customers with options like MLK (Multi-Language Kooing), language keyboard, subjects in 10 languages, language translations, edit performance, and free self-verification. 

The corporate has been monetisation plans with ads showing on the platform for the primary time since September.

The Indian Twitter different has already netted 30 advertisers over the past month, revealed Radhakrishna to Financial Instances. He added that the corporate expects to roll out an automatic advert engine that can enable advertisers to self-serve ads on the platform earlier than the top of the 12 months. 

Koo’s valuation has additionally risen quickly to round $260 million from almost $150 million final 12 months, in response to Tracxn.

The corporate goals to cross 100 million app downloads over the subsequent 12 months.