As India’s tourism sector is projected to succeed in $127 billion by 2027, Assam stands poised to capitalize on its wealthy pure heritage, UNESCO World Heritage websites, and expansive tea plantations. On the Benefit Assam 2.0 occasion, Rudra Chatterjee, Managing Director of
Luxmi Group, signed a Memorandum of Understanding (MoU) with the Authorities of Assam for a 75-acre
tea tourism venture in Lepetkatta, Dibrugarh. The initiative goals to boost infrastructure, training, hospitality, and healthcare whereas producing important employment alternatives for native communities.In a session marking Assam Tea’s 200-year legacy, Chatterjee emphasised the significance of creating
Assam Tea as a worldwide model. He highlighted the rising recognition of tea as a more healthy various to sugary and alcoholic drinks, citing Makaibari in Darjeeling, West Bengal, Zero Proof as a premium non-alcoholic choice. He additionally underscored the importance of employee welfare and the potential of tea tourism, referring to Makaibari as a profitable mannequin. With Assam’s wealthy biodiversity and scenic landscapes, he recognized the area as an excellent vacation spot for tea tourism, noting that each Rs 1 lakh invested within the sector generates 70 jobs.
Moreover, he mentioned Luxmi Group’s collaboration with Coca-Cola to launch iced inexperienced tea and their endorsement of Rwanda’s profit-sharing mannequin—the place business leaders work alongside small growers to make sure sustainability. Provided that small growers make up 50% of Assam’s tea workforce, he proposed implementing the same strategy to profit each the business and labor.
Assam’s pure magnificence—starting from its lush tea gardens and plentiful wildlife to the majestic Brahmaputra River and the enduring one-horned rhino—continues to captivate guests. The signing of the MoU for the tea tourism venture by Luxmi Group reinforces confidence in Assam’s future as a premier tea tourism vacation spot globally.
