Scalamandre is providing a DTC choice for furnishings lined with digitally reproduced Scalamandre basic textiles.
NEW YORK — Venerable luxurious textile and trim producer, Scalamandré, based in 1929, is navigating a brand new Twenty first-century gross sales channel by providing choose upholstered merchandise on to customers via its collaboration with Cloth & Company.
The Pink from Scalamandré’s assortment contains upholstered beds, benches, chairs, ottomans, screens and pillows that might be provided in 14 prints from the Home of Scalamandré’s archives, digitally recreated by Fabric and Firm and produced by the corporate in Chicago.
Solely out there at Scalamandré the corporate’s first full direct-to-consumer furnishings assortment marks an enormous shift within the model’s technique, focusing on a brand new technology of customers to personal the daring prints which have made Scalamandré so iconic, in response to the corporate.
The textiles embody these produced by Scalamandré from the Nineteen Forties to the Nineties, together with a digital model of its iconic dancing zebras. Fabric & Firm is utilizing its digital printing capabilities and 3-D rendering know-how to provide the road. Gadgets can be found to ship in three weeks. Costs will vary from $117 to $171 for pillows and furnishings will run from $280 to $2,260.
Associated tales:
Jean Marie Layton is senior editor for upholstery at Furnishings Right this moment. A design and furnishings aficionado, she has labored as a author/editor in business and non-profits, in tutorial administration and in retail furnishings gross sales. She pursued a grasp’s diploma within the historical past of design at Parsons/Cooper-Hewitt and has a BA in historical past from Mount Holyoke School and an MA in liberal arts from Stanford College. Attain out to Jean Marie together with your story concepts, suggestions and extra at jlayton@furnituretoday.com
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