5 years in the past, Nivedita Ganeshram launched Madras Finds as a platform to have a good time Chennai’s homegrown artists, cooks, and makers. To commemorate Madras Day 2025, the digital strategist is internet hosting Vizha, a two-day pop-up this weekend. “Vizha was born from a deeply private place,” says Nivedita.
A product by The Puzzlist
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Particular Association
“Rising up in Chennai, I used to be continually surrounded by the richness of South Indian tradition. That early affect formed a robust appreciation for the wonder, craft, and rhythm of the area,” she says, “I at all times felt that Chennai deserved extra areas the place like-minded individuals might come collectively to have a good time our heritage in a up to date, inclusive means. With this yr marking the 385th Madras Day, it felt like the proper second for a heartfelt celebration of the town, one which goes past nostalgia and explores Madras by means of a extra layered, artistic, and community-driven lens.”
A davara by Studio Madras Finds
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Bringing collectively over 45 homegrown manufacturers throughout trend, meals, residence, artwork, and life-style, the occasion is a “street-style thiruvizha with a up to date twist”. Featured manufacturers embrace Ink by Prashantini, Citta, and extra within the artwork class, hand-knotted koodais by Knots Luggage, Rein Studio Madras’ jewelry, attire by labels like Arohaa, Thogai, and so on, perfumes by Idham Nature, Ensens Perfumery, and nostalgic treats by Madras Munch and Sizzling Pupps.
Studio Ūda’s notebooks impressed by Madras checks
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Particular Association
Riya Rajiv of Studio Ūda, a homegrown design studio from the town, can be bringing her assortment of undated planners, notebooks impressed by Madras checks, sun-catcher bookmarks, Chettinad tile keychains, and extra to the occasion. “Every product has been created with the thought of encouraging sluggish dwelling such because the habits of studying, writing, and colouring which take you away from our fast-paced digital world,” says Riya, a social media strategist-turned-artist who launched the model final yr.
Jewelry by NO NA MÉ
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In case you are trying to gear up for the upcoming festive season, Tirunelveli-based gender impartial jewelry model NO NA MÉ may also be on the pop-up. Founder Smruti Mathisekaran, who attracts inspiration from structure and clear geometric types, can be bringing a mixture of her bestsellers, and items from her new 8-Bit Love assortment that’s impressed by retro video video games and pixel artwork. “A few of our common items embrace earrings that may be styled in a number of methods, daring neckpieces crafted from metallic and leather-based, and festive animal-inspired designs like our Totem ring-necklace, which is modular and interchangeable,” says Smruti who’s now engaged on her subsequent assortment, The Countdown, “the place every design takes inspiration from a quantity between 0 and 5”.
Paintings by Studio Ūda
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Prernna Gupta, a income operations skilled, will carry her Madras-themed puzzles to Vizha. A ardour challenge launched earlier this yr, at The Puzzlist, Prernna works with Indian artists to create jigsaw puzzles. “We at present have eight designs which we can be bringing to the occasion, together with our bestselling Chennai within the Clouds and Madras Mess Mornings.”
A puzzle by The Puzzlist
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Particular Association
Additionally debuting at Vizha is Studio Madras Finds, Nivedita’s design-led initiative whereby South Indian tradition is redefined by means of a up to date lens. “We’re deeply impressed by Tamil aesthetics, however with a contemporary life-style in thoughts. From brass davara units to hand-illustrated enjoying playing cards, our objects are meant for collectors who view merchandise as cultural signifiers,” says Nivedita, who’s launching filter kaapi darkish chocolate on the occasion. As for Vizha’s line-up, she is especially enthusiastic about Choosy Artz’ customized miniature peg dolls, native snacks by Madras Munch, and Milli Mitra’s vegan cheese. “My long-term imaginative and prescient is to develop Vizha right into a platform of its personal, one which travels to completely different cities, carrying the tradition and makers of Madras with it,” she concludes.
On August 9 and 10 at My Bungalow, No 40, Eldams Street, Teynampet. From 11am to 8pm.
Revealed – August 05, 2025 11:24 am IST
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