Manufacturers react as Atlanta Market shifts dates for 2026 FIFA World Cup

ATLANTA –At market, rumors and fragmented bits of knowledge at all times flow into by the showrooms—however this time, one piece stood out sharply from the remainder: a brand new date for the summer time 2026 Atlanta Market.

The Summer 2026 Atlanta Market—that includes each the Present & House and Attire markets—will happen from Tuesday, June 9 by Sunday, June 14, a full month sooner than initially scheduled.

The shift accommodates the FIFA World Cup, which can also be coming to Atlanta subsequent summer time. The World Cup is happening throughout the U.S., Canada and Mexico subsequent 12 months, and Atlanta is hosting eight matches in mid-to-late June, together with a semi-final recreation. Mercedes-Benz Stadium, the place the video games shall be held in Atlanta, seats 71,000 individuals. AndMore opted to maneuver Atlanta Market forward of the World Cup.

“The alignment of Atlanta Market and Atlanta Attire in June 2026 creates an impactful, consolidated sourcing expertise for patrons throughout industries,” Scott Eckman, AndMore president, advised House Accents At the moment. “By bringing these complementary markets collectively, we’re giving patrons extra alternative, extra comfort and extra worth, permitting them to construct schedules and assortments that really meet their distinctive enterprise wants.”

Producers had combined emotions on the date change however in the end had been optimistic and supportive of AndMore’s resolution to shift dates.

Keri Caune, vice chairman of gross sales & advertising and marketing for Napa Home & Garden, stated the corporate welcomed the possibility to carry its new collections to market a bit earlier. “It has solely helped us in our forward-looking technique. Planning is already within the works to make sure a terrific market expertise and availability of our new product introductions. We encourage marketgoers to ebook their reservations now in anticipation. Soccer fan or not, it must be a really thrilling week in Atlanta!”

For Mud Pie, Atlanta is its flagship showroom, so the date shift brings each uncertainty and alternative. “Shifting the market to early June will encourage retailers to purchase sooner than traditional, serving to to clean out order timelines forward of the height vacation season. On the flip aspect, there’s comprehensible uncertainty round how this alteration will affect general visitors, particularly on condition that Atlanta is the place we see the biggest focus of buyer quantity,” stated President Zander Brekke.

Brekke added, “June additionally introduces new concerns with college schedules and holidays, which can have an effect on attendance. We additionally anticipate a ripple impact of some variety in Dallas and Las Vegas. With the calendar shifting, we might even see prospects reevaluating their journey plans or adjusting their traditional shopping for patterns. However, as at all times, we’re dedicated to adapting and supporting our prospects wherever they select to buy. Mud Pie shall be absolutely engaged in making the early June market successful and guaranteeing a robust, service-driven expertise in Atlanta.”

The Dallas Whole House & Present Present is scheduled for June 24 – 30, 2026, and Lightovation, June 24 – 27, 2026.

Very long time Atlanta exhibitor and president of Zrike Brands, David Zrike, stated he believes the Atlanta date change has advantages. “I feel that could be a good factor resulting from longer lead occasions and earlier set dates for applications. The present this 12 months was poorly attended. I feel that was the results of numerous reasons-the financial system being a giant a part of it. I feel it may well solely assist.”

Randy Wells, president of Park Hill Assortment, stated he understands the need of the summer time 2026 market date strikes. “We’re grateful that the market facilities have taken the World Cup into consideration.  Lodge charges are excessive sufficient with out competing with soccer followers from all around the world. “

Wells added that the date shift compresses its product development timelines by a month, however it doesn’t meaningfully have an effect on technique. “If something, it provides us a possibility to get in entrance of consumers slightly sooner, which may have a optimistic affect on seasonal gross sales alternatives.”

Currey & Firm felt much less enthusiastic concerning the change.

Bob Ulrich, senior vice chairman of gross sales and advertising and marketing for the corporate, stated transferring market dates is mostly a foul concept for what he referred to as “apparent” causes. “It’s disruptive to the established cadence of markets and any transfer to the market dates have traditionally resulted in diminished outcomes.  June is already a problematic month by way of enterprise as everybody appears to take holidays in June.  We’re already scuffling with attendance on the summer time markets and this transfer is not going to assist with that subject.”

Jenny Heinzen York, vice chairman of selling for Currey, shared comparable emotions. “Whereas I admire the early announcement to permit for planning, we all know that patrons are creatures of behavior, and transferring present dates will trigger confusion for some, and trigger others to simply sit the season out. Separating the present/dwelling and informal reveals makes it that rather more complicated and tougher to workers from the seller aspect, particularly with the shut proximity to Dallas and Las Vegas.” — Anne Flynn Put on and Allison Zisko contributed to this story.