Matrimony.com acquires wedding services player ShaadiSaga.com

Chennai: , a number one on-line matrimony firm, on Wednesday introduced that it has signed definitive agreements to accumulate a 100% stake in Boatman Tech Personal Restricted, promoters of ShaadiSaga.com, which is a Delhi-based fast-growing on-line wedding services firm.

Following this acquisition, ShaadiSaga’s founders – Himanshu Kapsime (CEO) and Manish Garg (COO), together with one other key chief – Niraj Patel (CPO) will be part of Matrimony.com in senior management roles. Matrimony.com has a foothold within the wedding ceremony providers {industry} and has made continued investments on this house to construct a portfolio of choices together with WeddingBazaar.com and Mandap.com. This deal will assist the corporate scale up its presence considerably within the North and West areas and strengthen its product capabilities.

“Marriage ceremony Providers has immense potential to create a big effect with our clients. With this strategic acquisition, we are going to speed up our progress via provide enhancement and superior product capabilities. We intend to combine ShaadiSaga’s product, know-how and social media belongings with our choices i.e., WeddingBazaar.com and Mandap.com. With this strategy, we imagine that this deal will considerably strengthen the positioning of Marriage ceremony Bazaar.com and Mandap.com within the {industry} and can allow each manufacturers to develop into the primary wedding ceremony providers manufacturers pan India,” Murugavel Janakiraman, Chairman and Managing Director of Matrimony.com stated.

Based in 2015, ShaadiSaga has over 40,000 distributors throughout a number of providers and caters to clients throughout 15 main cities within the nation. By digital presence constructed with robust social media and content material advertising and marketing, ShaadiSaga has garnered constant demand (over 1 million MAU).

“We see glorious complementary strengths between ShaadiSaga & Matrimony.com and we’re excited to take this step in direction of constructing a complete wedding ceremony providers model,” stated Himanshu Kapsime, Co-Founder & CEO of ShaadiSaga. “With Matrimony.com, we’ve got the potential and talent to considerably scale the enterprise and drive shopper adoption of an industry-leading next-gen wedding ceremony planning answer.”