Meesho files criminal complaints against fraudulent users

Social commerce platform Meesho has filed legal complaints towards fraudulent users who’ve despatched unconsented orders to their clients, cofounder Vidit Aatrey wrote on microblogging platform Twitter on Wednesday.

“We’ve got a no-tolerance coverage in direction of any misuse on the Meesho platform,” Aatrey wrote. He added that the corporate will work with native authorities to deliver the “perpetrators to justice.”

Meesho has filed complaints in each Kolkata and Bangalore,
it announced in a blog post. The corporate claims that unconsented orders account for under 0.01% of its complete order quantity, which in accordance with Aatrey is in thousands and thousands per day.

The corporate may also implement measures on the backend to keep away from any recurrence sooner or later, it stated.

“Owing to our customer-first method, we have now resolved all complaints acquired concerning unconsented orders and processed refunds to affected customers,” the corporate’s weblog submit learn.

The SoftBank-backed firm that
raised $300 million in April at a valuation of $2.1 billion has been underneath the scanner after information outlet Entrackr in July
reported about unconsented orders arriving at buyer’s doorstep from Meesho.

Following the information report, Aatrey introduced a collection of steps together with the appointment of Deloitte to conduct a forensic audit and examine this situation.

Meesho is essentially the most dominant participant in India’s burgeoning social commerce area that enables entrepreneurs, most of whom are girls, to promote merchandise to customers on social channels like WhatsApp and Fb.

“Not too long ago, we noticed complaints of unconsented orders reaching our clients,” Aatrey had written in Tweet earlier this month. “We’re taking a No-Tolerance method to those circumstances,” he had written.