Meesho hires former Disney+Hotstar executive Harsh Chaudhary to lead monetisation efforts

Bengaluru/Mumbai: Ecommerce agency Meesho stated it has employed former Disney+Hotstar government Harsh Chaudhary as chief monetisation officer in its efforts to bulk up its income. He’ll lead the crew that can look to bulk up income era from Meesho’s numerous enterprise items, the corporate stated in a press release. Chaudhary will probably be chargeable for designing and executing the blueprint for monetising Meesho’s enterprise mannequin, the assertion added.

He has additionally held management positions in ecommerce platform Myntra and administration consulting agency Mckinsey & Firm.

In his earlier position, Chaudhary was main groups throughout class, development partnerships, technique and analytics and helped construct the video subscription monetisation at Disney+Hotstar.

“We’re excited to welcome Harsh Chaudhary, who comes with a demonstrated historical past of spearheading and scaling enterprise development. His experience on strategic partnerships and analytics will assist take Meesho to higher heights,” stated Vidit Aatrey, founder and CEO of Meesho.

“ Meesho has made vital strides in shaping and remodeling India’s e-commerce panorama. The corporate’s optimistic development trajectory strengthens the promise it has in retailer for India’s unorganized retail sector…,” stated Chaudhary.

Meesho operates a zero-commission mannequin whereby it doesn’t cost any fee from distributors who promote on its platform, making it enticing for sellers. Ecommerce firms like Amazon and Flipkart are recognized to cost commissions.

Meesho plans to depend on fees levied on sellers for promoting and different companies.

ET reported on December 20 final 12 months that the corporate
is piloting a live commerce feature as a part of its monetisation strategy.

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