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Meta partners with Midjourney to license AI tech for future products – The Economic Times

Meta has signed a take care of generative AI lab Midjourney to license the startup’s “aesthetic know-how” for the social media firm’s future fashions and merchandise.

The technical collaboration will hyperlink the businesses’ analysis groups, Alexandr Wang, the Fb dad or mum’s chief AI officer, mentioned on Friday.

The transfer alerts Meta’s push to distinguish its merchandise on visible high quality, because it appears to revitalize its artificial intelligence efforts amid heated competitors with rivals, together with ChatGPT-maker OpenAI and Google.

Midjourney, which generates photographs from textual content prompts, licenses its instruments to customers by way of a subscription mannequin.

“We’re extremely impressed by Midjourney,” Wang mentioned in a submit on X, including that to ship greatest merchandise, Meta is combining prime expertise, a robust compute roadmap and partnerships with main trade gamers.

Meta and Midjourney didn’t instantly reply to Reuters’ requests for remark.

The startup’s image-generation prowess may assist Meta speed up inventive options for customers and entrepreneurs, doubtlessly reducing content material manufacturing prices and boosting engagement.

The deal comes at a time when Meta has reorganized its AI efforts underneath Superintelligence Labs, a high-stakes push that adopted senior workers departures and lukewarm reception for its newest open-source Llama 4 mannequin.


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