MyGlamm acquires parenting platform BabyChakra to expand in south Asia

Direct-to-consumer magnificence firm MyGlamm has acquired parenting platform BabyChakra to broaden its operations in south Asia. With this acquisition, MyGlamm and Baby Chakra shall be investing Rs 100 crore in constructing a mother-and-baby content-to-commerce platform over the following three years, the corporate stated in an announcement.

The acquisition talks started in 2020 and have been finalised this month. As a part of the acquisition, Naiyya Saggi, founder and CEO of BabyChakra, will be part of MyGlamm as cofounder and president. Saggi will spearhead the mother-and-baby vertical and construct out the general neighborhood vertical for MyGlamm. She may also be part of the MyGlamm board.

Saggi stated, “MyGlamm is a longtime chief within the ecommerce ecosystem with a shared worth system on the best way to develop, launch and scale best-in-class merchandise that cater intuitively to the wants of our shoppers. Whereas the Indian mother-and-babycare market is giant and rising quickly at 15-20% CAGR (compound annual development price), Indian moms and children nonetheless want merchandise which are actually personalised to their wants. I’m additionally very excited to contribute to the group by main its general efforts in constructing out engaged communities primarily based on a data- and product-first method.”

Launched in 2017, MyGlamm has a web based and offline presence in 70 cities and cities in India. It
recently closed its Series C funding round at Rs 530 crore and expects to develop to an annualised income of Rs 750 crore by December, the corporate stated.

BabyChakra will proceed to concentrate on constructing a model within the mother-and-baby ecosystem, beginning with India. BabyChakra counts over 25 million households as its customers.

Priyanka Gill, cofounder and president of MyGlamm, stated, “BabyChakra addresses vital issues and helps mothers from the very first day of their maternal journey. I look ahead to working alongside Darpan and Naiyya in constructing India’s largest parenting platform.”

MyGlamm has round 800 distinctive gadgets throughout make-up, skincare and private care. It just lately entered the hair-care phase as effectively.