Natco inks deal with stars of HGTV’s hottest show

WEST WARWICK, R.I. – Erin and Ben Napier’s heritage-inspired house model is increasing into a brand new product class.

Natco Home has cast a licensing partnership to supply Made in the USA rugs underneath the Erin & Ben Co. model, which was based by the celebrities of HGTV’s Home Town – the cable community’s No. 1 present.

Alternatives from the primary assortment will probably be accessible for preview on the New York Dwelling Fashions Market this month, with the total assortment making its debut in October at Excessive Level Market.

Erin & Ben Co. house items are designed with considerate particulars and artisanal high quality to have a good time the appeal of small-town residing. Every is piece of their licensed portfolio of house merchandise is both made or assembled in America.

See additionally: Natco Home acquires Orian Rugs brand

“Natco Dwelling’s Made-in-America legacy and long-standing status for high quality make them the proper accomplice for our Erin & Ben Co. model,” stated Erin Napier, co-founder and designer of Erin & Ben Co. “Collectively, we’re creating rugs that not solely deliver heat and sweetness into individuals’s houses but additionally make an actual impression within the communities the place they’re made.”

Based in 1917, Natco House is a family-owned firm specializing within the manufacturing and importing of rugs, mats, and different house textiles. The corporate continues to spend money on U.S.-based manufacturing at its services in Sanford, Maine and Dalton, Ga.

See additionally: Natco highlights U.S. manufacturing strength, launches custom rugs program

“We’re thrilled to work with Erin & Ben Co. to design and manufacture rugs that carry such a significant story,” stated Michael Litner, proprietor of Natco Dwelling. “Their mission to honor American craftsmanship and small-town spirit aligns completely with our personal. We all know this assortment will resonate with retailers and customers alike.”

The gathering will characteristic USA-made space rugs and outsized runners that mix innovation with consolation, with colours and patterns that mirror Erin & Ben Co.’s heirloom-inspired DNA.

Natco Dwelling’s New York showroom is positioned at 411 Fifth Ave. The corporate’s Excessive Level showroom is positioned the IHFC, 4^th Flooring, M436.