No staff fired; it was campaign to highlight workplace stress, YesMadam cofounder clarifies

After magnificence providers platform YesMadam confronted backlash on Monday over a purported inner e-mail leaked on social media suggesting the termination of employees who indicated office stress, the corporate co-founder on Friday clarified that no employees was fired and known as it a advertising initiative “to make clear office stress and psychological well being”. YesMadam cofounder Mayank Arya in a be aware mentioned the intent behind the marketing campaign was to focus on an essential difficulty, however it inadvertently triggered detrimental reactions.

“You will need to make clear that no firing mail was despatched to staff, and nobody was terminated. The image shared on LinkedIn was step one towards introducing the initiative, and the clarification shared the next day was meant to function a wake-up name for the trade concerning the significance of mental health awareness,” he mentioned.

He added that the marketing campaign was conceptualised with the real goal of elevating consciousness about psychological well being challenges in company and startup environments.

“Our intentions had been rooted in addressing office stress and fostering a more healthy work tradition. Nonetheless, we perceive that the method taken was inappropriate and led to unfavourable suggestions. I deeply remorse any confusion or discomfort brought on by this initiative,” he mentioned.

He acknowledged that the “execution fell quick and unintentionally triggered unintended feelings”.

Anushka Dutta, whose LinkedIn profile identifies her as a UX copywriter on the firm, on Monday posted on LinkedIn, “What’s taking place at YesMadam? First you conduct a random survey after which fireplace us in a single day as a result of we’re feeling careworn?”

She hooked up a screenshot exhibiting an e-mail from the corporate’s HR official, which prompt that the corporate was shedding staff who reported office stress in an inner survey.

Noida-headquartered YesMadam secured investments from Lenskart’s Peyush Bansal, Sugar’s Vineeta Singh, OYO’s Ritesh Aggarwal and boAt’s Aman Gupta on Shark Tank India.