“No way to sugarcoat”: read Elon Musk’s first email to Twitter employees

The Tesla CEO, fired Twitter workers throughout the globe final week.

Musk addressed advertisers by a Twitter Areas, saying that the corporate would do lots of “dumb issues”.

In a mail to his workers, Musk requested the staff to return to workplace for a minimum of 40 hours per week.

Here’s a copy of the mail, the Twitter CEO despatched to the staff:


Sorry that that is my first e-mail to the entire firm, however there isn’t any method to sugarcoat the message.

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Frankly, the financial image forward is dire, particularly for a corporation like ours that’s so depending on promoting in a difficult financial local weather. Furthermore, 70% of our promoting is model, reasonably than particular efficiency, which makes us doubly susceptible!

That’s the reason the precedence over the previous ten days has been to develop and launch Twitter Blue Verified subscriptions (big props to the workforce!). With out vital subscription income, there’s a good probability Twitter won’t survive the upcoming financial downturn. We want roughly half of our income to be subscription.

After all, we’ll nonetheless then be considerably reliant on promoting, so I’m spending time with our gross sales & partnerships groups to make sure that Twitter continues to be interesting to advertisers.

The highway forward is arduous and would require intense work to succeed. We’re additionally altering Twitter coverage such that distant work is not allowed, until you could have a particular exception. Managers will ship the exceptions lists to me for evaluate an approval.

Beginning tomorrow (Thursday), everyone seems to be required to be within the workplace for at least 40 hours per week. Clearly, in case you are bodily unable to journey to an workplace or have a important private obligation, then your absence is comprehensible.

I stay up for working with you to take Twitter to a complete new stage. The potential is actually unbelievable!

Thanks, Elon