OnePlus Set to Launch Its ‘Affordable’ Phone First in India, Europe in July

OnePlus confirmed its new budget-smartphone, placing all rumours and speculations at relaxation and mentioned that it’s engaged on a “new, more affordable smartphone product line” that can launch first in India and Europe. OnePlus Co-founder and CEO Pete Lau revealed the brand new growth via a discussion board publish on the OnePlus Community website. An Instagram account has additionally been created by the corporate carrying a username “OnePlusLiteZThing” that confirms the July launch date. Lau did not point out any particulars in regards to the launch of the primary smartphone within the new vary. However, if we have a look at the hearsay mill and think about the newly created Instagram account, it should seemingly be the OnePlus Z.

“As we have always done when we try something new, we are going to start relatively small with this new product line by first introducing it in Europe and India,” Lau said within the discussion board publish. “But don’t worry, we’re also looking to bring more affordable smartphones to North America in the near future as well.”

OnePlus could have a brand new product group led by Paul Yu, who at the moment heads its Mobile Development Department. This new group could have workers from all around the world, the manager mentioned.

July launch confirmed
To create some hype earlier than the official launch of the brand new smartphone line, OnePlus began an Instagram account that’s at the moment personal however has 4 posts. The newest publish on the Instagram account reveals Morse code that interprets to the textual content “July”. This means that the primary smartphone underneath the brand new line will debut in July.

OnePlus Z aka OnePlus Nord launch particulars confirmed by way of Morse code on Instagram

There are rumours that suggest July 10 as the launch date for the brand new smartphone that’s rumoured because the OnePlus Z, aka OnePlus Nord. However, it’s protected to take that hearsay with a pinch of salt till the corporate makes a affirmation from its finish.

New transfer to draw new viewers?
This is notably not the primary time when OnePlus is attempting to carry one thing reasonably priced to the market. It tried and failed earlier with the OnePlus X that was launched in November 2015 as a finances mannequin by the corporate.

Nevertheless, the brand new transfer is prone to be useful in attracting clients who have been avoiding OnePlus telephones currently — as a result of premium pricing. The firm did begin its journey in 2014 as a “flagship killer” maker, in any case.

Is OnePlus 8 Pro the proper premium telephone for India? We mentioned this on Orbital, our weekly expertise podcast, which you’ll subscribe to by way of Apple Podcasts or RSS, download the episode, or simply hit the play button beneath.