Online grocery is part of the new normal, survey finds

A report from BofA World Analysis highlights the rising traits in ecommerce throughout fashion, grocery, health-tech, and ultra-fast commerce as of April 2022. It mentioned online grocery ordering will change into part of the brand new regular at the same time as shoppers re-adjust their shopping for behaviour and shift a few of their purchases offline.

Forty-one p.c of contributors mentioned that whereas they’ll proceed to buy on-line for groceries, they’ll accomplish that much less incessantly.

As for the buzzy ultra-fast grocery supply section, 44% of respondents mentioned they’d tried utilizing a 10-minute supply service for ordering essential objects, and 23% mentioned they had been probably to make use of one sooner or later. Myntra and PharmEasy led on shopper choice in on-line vogue and pharmacy, the survey discovered.

The survey has greater than 1,000 contributors, of which half had been feminine and half had been male. Thirty-five p.c had been aged 18 to 29 years, 37% had been 30 to 44 years previous, 19% had been 45-60, and 9% had been over 60. By way of revenue ranges/sources, the pattern was largely consultant of the Indian center class.

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