Oppo Reno 10 Series Expected to Sell More Than Previous Series: Oppo CMO

Smartphone maker Oppo expects its Reno 10 sequence gross sales quantity to be 83 p.c larger in India in comparison with the earlier model, a senior official of the corporate mentioned on Monday. 

The corporate expects Reno 10 sequence to set the tempo of enterprise throughout the upcoming festive season.

“We’re taking a look at an 83 p.c improve within the general quantity of gross sales of the Reno 10 sequence versus the earlier era. That’s the aggressive goal that we’ve set for ourselves,” Oppo India chief advertising and marketing officer Damyant Singh Khanoria mentioned at an organization’s occasion.

On the occasion, the corporate unveiled three 5G smartphones — Reno 10 5G, Reno10 Pro 5G and Reno10 Pro+ 5G within the value vary of Rs. 39,999 to Rs. 54,999.

On this model of Reno smartphones, the corporate has focussed on a devoted digital camera for a telephoto portrait and quick charging. The telephoto sensor’s capability within the Reno 10 sequence is within the vary of 32-megapixel to 64-megapixel.

The most recent model of the Reno 10 sequence has come after a niche of round one and half years. The corporate had launched the Reno 8T sequence in February final yr.

Khanoria mentioned India continues to be a supply of energy for the corporate and it has seen progress this yr.

Speaking about market situations, he mentioned that Oppo has been gliding by means of regardless of challenges out there.

“It is most likely true for the trade general. It has been a troublesome yr for the trade. Sure, there are headwinds, financial challenges however particularly from an India standpoint we’ve had a sequence of fantastic profitable launches. We really feel that is going to be among the finest years for Oppo in India,”  Khanoria mentioned.

Based on CounterPoint Analysis, Oppo recorded a 9 p.c progress year-over-year and occupied fourth spot with market share of 12 p.c within the March 2023 quarter.

The model has been constantly increasing its shipments within the high-tier segments, with a selected give attention to the higher mid-tier vary (Rs. 20,000-Rs. 30,000), the place it noticed the very best progress amongst all manufacturers, registering 144 p.c YoY progress pushed by the F sequence.