DALTON, Ga. – Kristen Ritch has joined Oriental Weavers USA within the newly created function of vice chairman of digital technique & advertising and marketing.
Ritch brings greater than a decade of intensive expertise within the space rug, residence décor and furnishings industries, with a specialised give attention to e-commerce, the corporate stated.
Most just lately with Ashley Furnishings, Ritch has a background in account administration, advertising and marketing and enterprise technique. All through her profession Ritch has pushed vital development in e-commerce gross sales and elevated the net model presence of the manufacturers that she represented.
“We’re thrilled to welcome Kristen to our workforce,” stated Pat Muschamp, Oriental Weavers vice chairman of gross sales. “Her confirmed monitor file and deep understanding of digital technique and advertising and marketing in our business make her a useful addition. As we broaden our digital footprint and improve buyer engagement, Kristen’s management will play a pivotal function in driving our aims ahead.”
In her new function, Ritch will oversee the event and execution of Oriental Weavers’ digital technique, specializing in optimizing on-line presence, driving e-commerce development and strengthening the corporate’s digital advertising and marketing initiatives.
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