MIDVALE, Utah — Beyond Inc. introduced the grand reopening of its Overstock model on July 18.
The revived Overstock.com, with a brand new feel and appear, now has a listing lineup that features closeouts, liquidation, manufacturing unit direct and reverse logistics merchandise, in addition to expanded new and legacy classes. Plans for the positioning function thousands and thousands of merchandise in classes equivalent to indoor and outside furnishings, attire and footwear, rugs, decor, lighting, jewellery and watches, sports activities and leisure collectibles, house enchancment, baggage, storage and group, children and child and pet.
“As you go to the positioning right now, it’s clear that we’re not simply rebuilding legacy Overstock, however increasing the whole providing into the huge white area that exists by classes together with extra and distressed stock,” mentioned Dave Nielsen, president of Past Inc. “I’m inspired by our accelerating income run-rate in our first 90 days and see development potential.”
“It’s our plan to in the end penetrate a number of industries the place we all know there’s a super must deliver patrons and sellers collectively for a real win-win,” mentioned Marcus Lemonis, govt chairman of Past Inc. “We imagine that our firm will be a web-based chief, serving to producers, retailers, distributors and lenders resolve advanced stock issues so as to generate money and enhance their very own profitability whereas making a incessantly visited, value-centric vacation spot for customers. This isn’t nearly relaunching Overstock, however relatively reimagining its important potentialities. We’ll proceed to determine partnerships and joint ventures to create product and deal circulation, in addition to distinctive methods to monetize the Overstock model.”
Past was generally known as Overstock from 1999 till 2023. It acquired the Bed Bath & Beyond intellectual property in June 2023 then rebranded Overstock.com to Bed Bath in August and ultimately modified its firm identify to Beyond in November. After a leadership change in late 2023, it acquired flash sale web site Zulily and relaunched the Overstock.com model in March.
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