Parachute shutters majority of its bricks & mortar stores

VENICE BEACH, Calif. – Dwelling textiles model Parachute has closed greater than 70% of its retail shops.

In accordance with a number of media reviews, the corporate has shuttered 19 of its 26 places completely. “Its CEO, Mehdi Oufkir, mentioned the shops have been too massive and commented that the ‘overreach’ detracted from model power,” thestreet.com reported.

The DTC model nonetheless has a presence in omnichannel retailing. Earlier this yr, Parachute created its first mass retail collection for Target. Launched on Goal’s e-comm website in late April, elements of the gathering have been additionally being carried in about 90 shops on the time. The net Parachute for Target collection encompasses a number of bedding classes in addition to bathtub and robes.

Parchute’s core luxurious line additionally has a partnership with Nordstrom that started in 2022.

Parachute celebrated its 10^th anniversary in 2024. Based as a purveyor of sustainably made bedding, the corporate finally expanded into bathtub, utility bedding and mattresses. It opened its first bodily retail location in 2016 in its hometown of Vencie Seashore.