Prashant Kishor has been distancing himself from his election consultancy group I-PAC
New Delhi:
Election strategist Prashant Kishor’s collaboration with the Congress was a non-starter however his former affiliate has now signed up for the position.
Sunil Kanugolu has been tasked with planning the Congress’s marketing campaign from 2023, beginning with the state elections subsequent 12 months. As for the 2024 nationwide election, a senior Congress chief mentioned that call can be taken “in the end”.
Mr Kanugolu, who, together with Prashant Kishor, was a part of the crew that managed Narendra Modi’s blockbuster 2014 marketing campaign, bagged the brand new project after conferences with the three Gandhis.
As an affiliate of Mr Kishor, Mr Kanugolu had reportedly labored prior to now with the BJP, DMK, AIADMK and Akali Dal.
Final 12 months, quickly after the Bengal election victory in April-Could, Mr Kishor — or “PK” – had held talks with Sonia Gandhi, Rahul Gandhi and Priyanka Gandhi Vadra. The discussions explored the opportunity of a consultancy or full-time Congress membership for PK, whose solely political stint thus far – with Bihar Chief Minister Nitish Kumar’s occasion – was short-lived.
After a number of rounds, when talks with PK failed, the Congress approached Mr Kanugolu, who had labored with the AIADMK for the Tamil Nadu election (MK Stalin’s DMK, which gained the election, had employed PK).
Sources say Mr Kanugolu was reluctant at first – he was additionally working with the Congress’s Punjab rival Akalis, — however he lastly agreed.
“Our suggestions system was poor. We simply acquired the numbers (surveys) from our knowledge crew however the mechanism to repair the problems and the areas the place we have been lagging wasn’t efficient… and the messaging …that is the place Kanugolu will assist the occasion,” a senior chief instructed NDTV.
“For now, Sunil will deal with the Karnataka and Telangana meeting elections scheduled in 2023,” the chief mentioned.
After working with the BJP in 2014, Mr Kanugolu continued with the occasion in 2017. He’s credited with the DMK’s spectacular present within the 2019 nationwide election. His “Namakku Naame (we for ourselves)” marketing campaign for Mr Stalin was an enormous hit.
After the 2019 election, Mr Kanugolu switched from the DMK to AIADMK.
Even larger is his newest swap, to the Congress, after his shut affiliation with the BJP and its management in lots of states.
The breakdown of the Congress-PK talks was revealed when the ace strategist went public together with his disdain of the Gandhis’ management and took a number of photographs at Rahul Gandhi.
Neither the Congress nor PK have shared precisely why the talks collapsed. One principle is that belief deficit and variations between Rahul Gandhi and Prashant Kishor who earlier had a quick stint with the occasion dealing with Uttar Pradesh elections in 2017.
Mr Kishor has been distancing himself from his election consultancy group I-PAC for months now and has been leaning in direction of a extra political job description.
His rival has landed the Congress project a time Mr Kishor’s outfit IPAC is seen to face turbulence in its ties with Mamata Banerjee’s Trinamool Congress.
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