Ranna Gill’s new store in Bandra, Mumbai is where modern designs meet multi-generational style

The shop has versatile designs that cater to Gen Z’s daring aptitude and timeless choices for a complicated look
| Picture Credit score: Particular Association

Whereas the rise of e-commerce has led many to foretell the decline of brick-and-mortar shops, the style scene in Mumbai tells a unique story. The town has witnessed a surge in new retailer openings, reworking retail areas into immersive model experiences that supply extra than simply clothes — they supply a window into the model’s ethos and id.

In keeping with this pattern, designer Ranna Gill has expanded her presence in Mumbai. That is Ranna’s fourth retailer within the metropolis. Positioned in Bandra, this outpost is a part of her broader technique to have interaction prospects by thoughtfully designed areas that replicate her model’s aesthetic and values.

The shop’s facade
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Particular Association

“A bodily retailer is crucial. I do know on-line purchasing is large, however for the kind of product we provide a retailer expertise issues. We’re not promoting primary T-shirts or lower-cost objects; our assortment is lush, crafted, and particular. The colors, distinctive patterns, and the precise size of a shirt — these particulars must be seen, felt and tried on,” says Ranna, including, “Our buyer needs to know precisely the way it seems on her earlier than she swipes her bank card. That’s why now we have bodily shops and proceed to open extra. This fashion, she will expertise the items first-hand, fairly than counting on photos and descriptions.”

Ranna Gill
| Picture Credit score:
Particular association

The brand new retailer presents a contemporary, streamlined purchasing expertise, thoughtfully designed to align with the model’s aesthetic. Protecting 1,200 sq. ft throughout a floor flooring and basement, the area is clutter-free, elevated, and completely suited to showcase the collections. It’s not a grand, opulent setting, however fairly an elegant, understated surroundings the place each element is curated to replicate the simplicity and class of the merchandise.

Every bit from the AURA ’24 Festive Edit and City Prairie assortment is displayed with intention, permitting prospects to concentrate on discovering the best co-ord set, pantsuit, shirt, or pair of trousers. The shop structure makes purchasing intuitive, with patterns and sizes out there, from florals to geometric designs, guaranteeing that prospects have choices to select from. The expertise is seamless and simple, permitting patrons to pick out, attempt, and buy effortlessly, embodying the model’s dedication to simplicity and fashionable class.

The AURA ’24 Festive Edit
| Picture Credit score:
Particular Association

“When a younger lady comes into the shop together with her mother, it’s all about having the best items that talk to each of them. Perhaps she feels assured exhibiting off a little bit of midriff, so now we have these types prepared for her — items that she’ll not solely like to put on however can even be excited to inform her pals about. That’s the magic of it; when she leaves, she’s impressed to share her look with pals, and it simply grows from there,” says Ranna.