Realme’s numbered collection is lastly getting an all-new addition with the 15 collection, comprising the 15 and 15 Professional smartphones. Out of the 2, the Realme 15 Pro is the primary to function the Snapdragon 7 Gen 4 chipset, which comes with a big leap in efficiency and AI capabilities. The corporate claims that it packs a 7000mAh battery in a 7.69mm slim physique, making it the slimmest within the business. The system additionally options AI enhancements, together with AI Occasion Mode and AI Edit Genie, amongst others, that additional improve the general consumer expertise.
Devices 360 had the chance to take a seat down with Francis Wong, Chief Advertising Officer at Realme India, forward of the massive launch, to debate the brand new collection, AI enhancements, and extra, alongside Sumit Sonal, Head of Advertising at Qualcomm India, who answered questions in regards to the chipset selection for the 15 Professional.
Realme 15 Collection: AI buzzword and offline channels as a brand new darkish horse
We began with a tagline that is at present showing in all advertising communication across the Realme 15 collection – ‘AI Occasion Cellphone’ What does it imply? Wong defined, “The tagline ‘AI Occasion Cellphone’ encapsulates our imaginative and prescient of delivering a smartphone expertise that actually resonates with Gen Z—one which’s sensible, fashionable, and all the time prepared for motion. With the Realme 15 Collection – the Realme 15 Professional 5G and Realme 15 5G, we have targeted on integrating superior AI-powered imaging capabilities that adapt seamlessly to dynamic, fast-paced environments—whether or not it is a low-light social gathering, a live performance, or a spontaneous hangout.”
He provides, “Gen Z customers are inherently expressive and social-first, and this system is designed to empower them to seize and share these genuine moments effortlessly. This spirit ties immediately into our ‘Dwell for Actual’ marketing campaign, which celebrates unfiltered self-expression and encourages customers to embrace life as it’s—daring, uncooked, and unapologetically actual. From the daring, ergonomic design to the dependable efficiency at its core, each aspect of the cellphone has been curated to ship a vibrant, all-day expertise. That is greater than only a cellphone—it is an extension of their way of life.”
Realme believes that by positioning itself because the “AI Occasion Cellphone,” the model is talking on to India’s youth. “We’re proud to supply them a tool that retains up with their tempo and vitality,” he added.
Subsequent, we needed to know which channel, for the Realme model, has emerged as a darkish horse in India: on-line or offline?
Francis Wong, Chief Advertising Officer, Realme India
“We have all the time believed in a balanced method to each on-line and offline channels. Whereas our on-line platforms proceed to play a vital position in reaching a wider viewers with effectivity, it’s the offline phase that has steadily emerged as a darkish horse for the model in India,” Wong mentioned.
It’s the offline phase that has steadily emerged as a darkish horse for the model in India.
“In Q1 alone, we shipped 3.5 million items, with 58% of them by way of offline channels—a transparent reflection of the energy and momentum of our offline technique. Over the previous 12 months, we have made constant efforts to strengthen our retail presence throughout the nation, enabling customers to expertise our merchandise firsthand. This on-ground engagement has not solely constructed deeper belief with our customers but in addition helped us cater to evolving shopping for preferences throughout Tier 2 and Tier 3 markets. Realme’s technique of classifying merchandise for each platforms helped us attain our audience. By reinforcing our presence in brick-and-mortar shops and guaranteeing product accessibility throughout all touchpoints, we’re creating a very omni-channel model expertise,” he added.
After-sales service stays an space of dedication for Realme
With Realme increasing aggressively in India, after-sales service is an important level. We needed to know whether or not Realme plans to give you some new plans on the entrance? Wong started by discussing the enlargement of the after-sales and retail community in 2024. “In 2024 alone, we established 180 new model shops and expanded our after-sales community to over 570 service centres nationwide. Wanting forward, we’re dedicated to additional strengthening our presence, with plans to develop to over 100 model shops by the tip of this 12 months. These efforts are a part of our broader dedication to ‘realme Care+’, which reinforces our promise of delivering distinctive customer support. With a devoted offline workforce now 7,800 sturdy, we purpose not simply to promote merchandise, however to offer full, end-to-end help that actually places the shopper first,” he added.
Vicky Kaushal was not too long ago introduced because the smartphone ambassador of Realme
A transition from SRK to Vicky as model ambassador
Realme has additionally not too long ago made an enormous transition from Shah Rukh Khan to Vicky Kaushal as its smartphone ambassador. Wong on the event mentioned, “We’re thrilled to welcome Vicky Kaushal because the smartphone ambassador of realme. This isn’t only a one-off collaboration—it marks the beginning of a long-term, significant affiliation with somebody who really displays the spirit of our model. Vicky might be main our upcoming ‘Dwell for Actual’ marketing campaign, which is deeply rooted in realme’s core perception: Make it actual.”
On why the model selected Vicky, he additional mentioned, “We selected Vicky as a result of he embodies the identical values that realme stands for—authenticity, ambition, relatability, and fixed reinvention. His journey from a self-made outsider to a extensively admired nationwide icon resonates deeply with right now’s youth, particularly Gen Z and millennials, who worth substance over spectacle and look as much as position fashions who’ve carved their path with honesty and onerous work.”
Why Snapdragon 7 Gen 4 SoC is ideal for Realme 15 Professional
The Realme 15 Professional is the primary smartphone to be powered by the Snapdragon 7 Gen 4 SoC, a key chipset for Qualcomm within the higher mid-range tier. On working with Qualcomm on the chipset selection, Wong mentioned, “Working carefully with Qualcomm, we optimised the chip’s AI and gaming options to fulfill the demanding expectations of our customers. This contains enabling superior body price management and secure energy effectivity by way of GT Increase 3.0, in addition to incorporating real-time decision-making help for players by way of AI Gaming Coach 2.0. We additionally fine-tuned background app administration and predictive loading capabilities for smoother multitasking, which aligns with the debut of our AI Multi-Tasker function. Our collaboration ensured that each layer of the consumer expertise—from responsiveness to clever system behaviour—is seamlessly powered by the 7 Gen 4 platform.”
Realme 15 Professional is the primary cellphone to be powered by the Snapdragon 7 Gen 4 SoC
Sonal, on the partnership, in an electronic mail response, mentioned, “Our partnership with realme displays our shared imaginative and prescient: to democratise premium experiences. We work carefully with OEMs to make sure our know-how is not simply highly effective on paper; it delivers significant, real-world worth. And with gadgets just like the realme 15 Professional, we’re reinforcing the Snapdragon as a trusted image of high quality and efficiency for right now’s demanding customers.”
With the Snapdragon 7 Gen 4, Qualcomm is blurring the traces between premium mid-range and entry-level flagships. We needed to know the strategic intent behind bringing so many “premium” options to this tier. Sonal defined, “We’re not simply bringing high-end options downstream, we’re redefining what customers ought to count on from the higher mid-range. By enabling superior on-device AI, we ship highly effective gaming and pro-level imaging on this tier, responding to the advanced Indian shopper – somebody who’s not pushed by simply specs or value, however by expertise, high quality, and longevity. This shift is strategic. It is about elevating the baseline throughout the board and pushing the business ahead. As traces blur between segments, we consider platforms like Snapdragon 7 Gen 4 will form a brand new benchmark for efficiency and worth within the broader smartphone market.”
On AI options now obtainable on smartphones throughout value factors, Sonal mentioned, “AI is not confined to flagship gadgets; it is now changing into a core a part of the smartphone expertise throughout segments, because of platforms just like the Snapdragon 7 Gen 4. With our platform, customers get highly effective on-device AI capabilities that elevate every little thing from picture processing and voice help to adaptive battery administration and real-time gaming enhancements. What this permits is smarter, sooner, and extra intuitive utilization, whether or not it is enhancing images in seconds or switching seamlessly into performance-optimised gaming modes. And all of this occurs on-device, guaranteeing pace, privateness, and responsiveness. That is the true breakthrough, premium intelligence, made accessible.”
How essential is the on-device AI functionality of the 7 Gen 4 SoC in differentiating it from rivals? Sonal broke it down for us, “The on-device AI functionality of the Snapdragon 7 Gen 4 SoC stands out as a big differentiator, bringing vital enhancements throughout efficiency, privateness, and AI. By enabling superior options, like real-time picture technology, sooner AI-powered digital camera enhancements, and extra responsive sensible assistant duties, Snapdragon 7 Gen 4 gives customers a sooner and smoother expertise.”
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