Riverbend Dwelling labored with designer Taniya Nayak for sequence of vacation themes.
On-line house furnishings retailer Riverbend Dwelling has partnered with celeb inside designer Taniya Nayak to showcase a couple of favourite seems for the vacation season.
Nayak, broadly identified for her work on Meals Community’s “Restaurant Not possible” labored intently with Riverbend Dwelling to establish traits that can empower owners to go over-the-top with house décor that brings them pleasure, realizing that owners are able to go all out with spending and adorning this 12 months. Just a few of the important thing traits from the vacation version of the Across the’ Bend Development Report embrace Entrance Door Cheer (over-the-top and out-of-the odd methods to brighten a entrance door), Retro Nostalgia (assume Fifties vibe, vivid colours, and many others.), Multi-Tree Décor (mini-trees in areas apart from the lounge) and extra.
“After I was selecting out my vacation collections, I wished to supply gadgets that not solely match my very own private model however may adapt to many alternative vacation vibes like Classic Christmas, Playful palettes, and in addition gadgets that might personalize somebody’s tree or yard décor,” Nayak mentioned. “I need folks to embrace the vacation season with a lot of pleasure and a festive perspective.”
Mark Feldman, Riverbend Dwelling’s chief house officer and normal supervisor mentioned Nayak’s perception delivered a number of key traits that the model can showcase for its clients.
“Taniya’s perception has been actually useful. As a pattern knowledgeable, particularly on vacation décor, she was in a position to assist us hone in on the emotional connection owners need to the vacation adorning expertise and the way it’s an expression of their distinctive character and tradition,” mentioned Feldman. “It actually tells your loved ones’s particular person story – and that’s what we’re all about: distinctive finds for the impressed house. We pitched a number of concepts to Taniya and have been in a position to refine our product and advertising story based mostly on her enter. We’re actually enthusiastic about her curated choice of merchandise since they match up so effectively to the important thing traits and serving to our clients create significant reminiscences.”
Feldman mentioned Riverbend Dwelling will proceed to work with Nayak to ship extra pattern tales.
“Our mission is to be a terrific customer-centric house vacation spot web site. Many retailers have product; however we consider in not solely having nice product and nice manufacturers, however to be a supply for all issues for the impressed house. Our aim has all the time been to assist clients create a personalised house that’s uncompromisingly theirs – whether or not it’s by reflecting their distinctive model, making a extra useful and extra sustainable house, or each. This 12 months, we’ve been centered on the traits and causes “why” behind the merchandise. How can we assist owners have a good time their distinctive heritage and are available collectively to create new reminiscences this vacation? This spring our pattern was embracing out of doors areas and creating snug locations to work and reconnect as a household. It’s all about how merchandise make a home a house. We’re thrilled to companion with Taniya Nayak to carry that story to life.”
Thomas Lester is Retail Editor for Furnishings In the present day and Digital/Managing Editor for Dwelling Accents In the present day. A graduate of Emory & Henry Faculty’s Mass Communications program, Lester spent a dozen years working for newspapers in Virginia and North Carolina protecting an array of topics, starting from neighborhood information, authorities, schooling, ACC sports activities, skilled baseball and extra earlier than becoming a member of Dwelling Accents In the present day in 2013. Attain out to me together with your story concepts, suggestions and extra at tlester@homeaccentstoday.com.
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