Rs 3,500 crore Shark Tank judge wanted Rs 100 shaving foam during 5-star hotel stay. He got a big business insight instead

There was a time when five-star accommodations outlined luxury — crisp linens, round the clock room service, and workers who might get you something with a telephone name. However at the moment, that concept of “premium” consolation is being challenged by one thing sooner, cheaper, and far more environment friendly — your smartphone. From meals to grooming kits, quick commerce apps are redefining comfort, and even billionaires are noticing how sluggish the previous “hospitality” mannequin feels compared.

Snapdeal co-founder and Shark Tank India choose Kunal Bahl, whose networth, as per Monetary Categorical, is Rs 3,500 crore, lately shared a second from his enterprise journey that summed this up completely. He ran out of shaving foam and known as the resort concierge for a easy Rs 100 can. What adopted was a comedy of delays — a number of calls, confusion, and at last, the resort suggesting they’d need to ship somebody to the market within the resort automobile and invoice him for it.

As a substitute, Bahl pulled out his telephone, positioned an order on a fast commerce app, and had the shaving foam at his door in simply six minutes — sooner than it took the concierge to even verify availability. His takeaway? The hotel industry, as soon as the gold normal of service, appears to be falling behind in understanding what at the moment’s customers really anticipate.

He defined how nearly each expertise that was unique to accommodations has been outdone by fashionable alternate options. Want meals? Supply apps supply tastier choices at higher costs. Craving espresso? The café down the road serves a much better brew than that overpriced machine cappuccino. Desire a therapeutic massage? Urban Company will ship somebody dwelling — no appointment drama required.

Bahl summed it up sharply: accommodations are turning into “only a roof over your head.” The facilities that after outlined them are actually simply changed — and improved upon — by sooner, smarter companies exterior their partitions. It’s a wake-up name from a billionaire who’s constructed his profession on understanding buyer behaviour. If accommodations need to keep related on this on-demand world, they’ll need to rethink what actual luxurious means — and it would simply begin with a can of shaving foam.

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