A number of members of the Rugs Direct + Lightopia workforce, from left to proper: Ken Vick, EVP Gross sales; Mike Wagner, VP Efficiency Advertising; Nicole Brunner, Studio Rep; Myles Felsing, CEO; Mark Humburg, Controller; Sharon Gautschi, SVP Merchandising; Glen Rocheleau, Studio Mgr, Nadine Rocheleau, Buyer Service Mgr (Photograph: Enterprise Wire)
WINCHESTER, Va.—On-line rug retailer Rugs Direct has acquired Lightopia, an omnichannel lighting retailer for each residential and commerce prospects, for an undisclosed sum.
Myles Felsing, CEO of Rugs Direct, might be CEO of the mixed firm and Ken Vick, principal of Lightopia, will function government vice chairman, gross sales.
The acquisition positions the mixed firm, with a companion catalog of greater than 200 manufacturers and a 400,000-member buyer base, as a pacesetter within the mid- to high-end house furnishings market and extends Rugs Direct’s attain into ancillary classes, Rugs Direct stated. Lightopia represents manufacturers targeted on modern design, high quality supplies and accountable manufacturing, and helps shoppers resolve architectural and ornamental lighting wants using the newest LED lighting expertise. Lightopia has three retail areas and one warehouse in southern California and a web based retailer at lightopiaonline.com.
“Class enlargement is core to the long-term technique of Rugs Direct, and we’re thrilled to have Lightopia be a part of us,” Felsing stated. “We have now lately seen success including adjoining comfortable décor classes to our core space rugs assortment and see large alternative inside the lighting class going ahead. Our perception is that lighting typically serves as a key start line of an inside design or redecorating undertaking, and space rugs are the completion that ties all of it collectively. Having two robust e-commerce manufacturers in these cornerstone product classes positions us nicely for continued progress.”
“Lightopia is worked up to companion with Rugs Direct and its robust advertising and marketing, merchandising and expertise capabilities,” stated Vick. “These are the elements we wanted to develop so it’s an ideal match.”
Felsing went onto say, “From early conversations with Ken, we acknowledged how nicely the businesses have been aligned culturally. Each have a ardour for good design, a dedication to getting it proper for the client, and perceive the significance of working collectively as a workforce. I’m trying ahead to thoughtfully integrating these two firms to take our category-focused brand-positioning to the following stage.”
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