Sara Tendulkar is now selling Australia’s prime journey spots! Right here’s how the social media star is inspiring Indian vacationers by a worldwide marketing campaign.
Sachin Tendulkar‘s daughter Sara Tendulkar is likely one of the well-liked faces on social media. From her unique trip plans to her flawless make-up seems, everybody desires to know: what’s up with Sara? The social media darling is now all set to advertise tourism in Australia.
Sara will entrance the Indian section of the $130 million “Come and Say G’day” marketing campaign. The marketing campaign is designed to encourage world travellers to decide on Australia for his or her subsequent vacation.
What’s the ‘Come and Say G’day’ marketing campaign?
That is the second chapter of “Come and Say G’day”. This worldwide initiative was first launched in October 2022. The “Come and Say G’day” marketing campaign will kick off in China on August 7. The initiative will progressively launch throughout key markets comparable to India, the US, the UK, and Japan by the top of this 12 months. Central to the initiative is Ruby the Roo, Australia’s animated mascot, who returns alongside a brand new lineup of well-known personalities to tailor messages for every area. In India, Sara Tendulkar will take the lead, showcasing Australia’s various tourism experiences by tv and digital platforms.
The initiative additionally consists of: Robert Irwin, wildlife conservation advocate and son of the late Steve Irwin, in the USA. Nigella Lawson, a celebrated culinary determine in the UK, and actor Yosh Yu in China. Comic Abareru-kun in Japan and Australian actor Thomas Weatherall, who joins as a part of the native expertise group.
On the event, Phillipa Harrison, Managing Director of Tourism Australia, shared, “This new section of our marketing campaign brings collectively globally recognised personalities who resonate with every nation’s viewers.”
“These worldwide ambassadors, alongside Ruby the Roo and Australian stars, assist us showcase the sorts of experiences as we speak’s travellers are looking for, from wildlife and meals to nature, tradition and past,” Philipa added.
Why is Sara Tendulkar the proper choose for this?
A fast look at Sara’s Instagram reveals her love for journey. Her posts are eagerly awaited by her 8.8 million followers. Now, it will likely be thrilling to see what magic Sara creates with the “Come and Say G’day” marketing campaign.
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