Sirona Hygiene acquires women’s safety brand Impower in an all-cash deal

The corporate didn’t disclose the monetary phrases of the acquisition.

Sirona, a fem-tech firm that sells feminine hygiene products, will foray into the feminine security section with the acquisition.

The corporate will make investments Rs 30 crore in Impower over the following two years, Deep Bajaj, cofounder and CEO of Sirona instructed ET in an unique interview.

“This acquisition is a pure extension of Sirona’s mission of making a bigger impression in society by offering consciousness, schooling, and alternative round all unaddressed points – security being certainly one of them,” Bajaj mentioned.

In December, The Good Glamm Group acquired a controlling stake in Sirona in an all-cash deal price Rs 100 crore. Good Glamm has dedicated to speculate an extra Rs 100 crore ($13.5 million) within the firm, ET had reported.

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Bajaj mentioned the corporate is bullish on strategic acquisitions and scaling up progress to hit the Rs 500 crore income mark inside the subsequent three years.

Based by Akshay Dua and Tanisha Pant in 2018, Impower makes pepper spray, one of many bestselling manufacturers within the class on ecommerce marketplaces reminiscent of Amazon and Flipkart. The pepper spray market in India has seen vital adoption given how impactful and accessible it’s for self-defence in untoward conditions.

“Sirona has made nice strides within the female hygiene class. Deep and his group have made lives less complicated for ladies with their progressive merchandise – the vast majority of that are habit-changing merchandise however have been adopted at a mass scale, we’d like comparable adoption for Impower and therefore the alliance,” Dua and Pant mentioned in a joint assertion.

Based on Impower, girls’s security has been a serious concern in India. As per the Nationwide Fee for Girls (NCW), there was a 46% rise in complaints about crimes towards girls within the first eight months of 2021, from the corresponding interval final 12 months.

Sirona, based in 2014 by Deep and Mohit Bajaj, makes menstrual hygiene merchandise, together with natural ache reduction patches, degradable sanitary pads and menstrual cup kits. It additionally presents a stand-and-pee system for ladies known as PeeBuddy.

Sirona has been worthwhile for the final three years.

In April 2021, the corporate had raised $3 million from NB Ventures and IAN Fund, as a part of its Collection A spherical.