Smartwatch Shipments in India Doubled to 12.8 Million in Q2 2023: IDC

Wearable units market in India noticed a strong 53.3 p.c yearly development within the first half of 2023, with delivery of 57.8 million items, in line with knowledge launched by Worldwide Information Company (IDC).

Worldwide Information Company (IDC) is a worldwide market intelligence and advisory providers supplier.

Throughout the quarter of 2023, 32.8 million wearables had been shipped in, a development of 37.2 p.c year-on-year and 30.6 p.c quarter-on-quarter.

Smartwatch shipments virtually doubled to 12.8 million within the second quarter, whereas earwear shipments grew by 15.2 p.c year-on-year.

Notably, the typical promoting value of smartwatches declined by 44.9 p.c, dropping to $25.6 (roughly Rs. 2,120) from $46.6 (roughly Rs. 3,860) within the second quarter. The general wearable costs in the course of the quarter dropped to $21.0 (roughly Rs. 1,739) from $26.7 (roughly Rs. 2,211) a yr in the past.

Manufacturers launched a number of smartwatch fashions in numerous shapes, designs, supplies, finishes and with new options.

“The high-end capabilities which have been unique to premium merchandise at the moment are progressively making their manner into reasonably priced fashions. These embrace options like superior ANC (energetic noise cancellation), a number of microphones, minimal delay or low latency, simultaneous twin gadget connection, and superior sound chipsets,” mentioned Vikas Sharma, Senior Market Analyst, Wearable Units, IDC India.

On-line channels like e-tailers remained the principle driver with a 73.9 p.c share within the second quarter. Nonetheless, IDC mentioned it’s witnessing main manufacturers starting to discover offline avenues to deepen their attain and increase their presence in Tier 3/4/5 cities.

“The primary half of 2023 noticed tons of of smartwatch mannequin launches with premium ending, sporty appearances, rugged builds, and quite a lot of strap finishes like steel, silicon, leather-based, and so on,” mentioned Upasana Joshi, Analysis Supervisor, Consumer Units, IDC India.

“The second half of 2023 will see aggressive festive gives and reductions, whereas manufacturers stay cautious for provides. Moreover, we should always count on extra launches within the good ring class at reasonably priced pricing,” mentioned Joshi.