NEW YORK—SMEG has collaborated with The Coca-Cola Firm to have a good time the 50th anniversary of the beverage model’s Hilltop tv industrial with a limited-edition Unity fridge that displays the industrial’s themes of peace, group and concord. The 1971 industrial included the now-famous lyric: “I’d like to show the world to sing, in excellent concord.”
Groundbreaking for its time, the industrial was filmed throughout a worldwide cultural shift and featured a various group of younger individuals singing collectively on a hilltop. SMEG’s Unity is one in every of a number of manufacturers beneath Coca-Cola’s 1971 Unity assortment, which additionally consists of trend and wonder firms.
“SMEG is proud to accomplice with Coca-Cola to advertise an endearing, vital message in the best way we all know finest: by designing a gorgeous product that sparks pleasure within the kitchen,” stated Paul McCormack, nationwide gross sales and advertising director, SMEG USA. “Each manufacturers have poured their coronary heart and soul into this extremely well-designed, limited-edition collaboration, and we’re thrilled to share the information with our group and clients.”
Modeled after SMEG’s iconic retro-inspired FAB28 Fridge, Unity shall be solely out there at Neiman Marcus later this yr. That includes signature hues and imagery of the seventies period, Unity is a retro lover’s dream with a classy contact due to SMEG’s polished aesthetic and superior inside cupboard. Every limited-edition product may have an official numbered plaque.
“These new collections [for the 1971 Unity collection] showcase the timeless values of peace, inclusiveness, variety and optimism,” stated Kate Dwyer, senior director of worldwide licensing for Coca-Cola.
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