Streetwear brand HUEMN has teamed up with cricketer Shreyas Iyer for a new collection

On the crossroads the place road style meets cricket, clothes model HUEMN has launched a set that charts a brand new pattern within the realm of athleisure with its nuanced but practical method in direction of design. The model, which is understood to have collaborated with beverage and car firms, additionally artists, has now teamed up with ace cricketer Shreyas Iyer. Incorporating components from Shreyas’s private wardrobe, notably checks. The gathering additionally pays tribute to the athlete’s skilled prowess, which has earned him the nickname Fiyer (a homonym for hearth, derived from prefixing F with the cricketer’s surname Iyer).

“I’ve at all times been an enormous fan of HUEMN’s work, and I believe our affiliation was a pure development of that admiration. My workforce at RISE Worldwide reached out to HUEMN with the concept of making a capsule assortment. Trying on the ultimate product line, I’m completely thrilled with the best way it has labored out. I consider it was someday final yr once we first began discussing the undertaking,” says Shreyas, whereas elaborating on how he got here to be related to the clothes model. Shreyas provides, “From my early days, I’ve developed a way of style and the way I would love my clothes to be. So when the chance got here, it was however pure for me to offer my inputs in curating the Shreyas Iyer x HUEMN capsule assortment. From conceptualising the designs to choosing the materials and colors, I fairly loved these interactions with the HUEMN design workforce to make sure that the gathering mirrored my persona and elegance.”

The collaboration was sparked by cricket’s world resonance and Shreyas’s persistently stellar efficiency
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Pranav Misra, co-founder and artistic director of HUEMN, shares that the collaboration was sparked by cricket’s world resonance and Shreyas’s persistently stellar efficiency. “We started crafting the gathering round October final yr, a course of that spanned almost six months with back-and-forth on concepts and designs. Additionally we needed the gathering to be launched in tune with the cricket calender,” he explains. The gathering was launched final month, simply in time for the IPL.

The Shreyas Iyer x HUEMN capsule assortment brings collectively outsized silhouettes, earthy tones
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The Shreyas Iyer x HUEMN capsule assortment brings collectively outsized silhouettes, earthy tones, hearth and thunder motifs, and Shreyas’s iconic jersey quantity 96 to create a wardrobe for motion — on and off the sphere. With HUEMN’s signature mud wash and Dreamers & Doers Membership badge (the membership is HUEMN’s sequence of collections devoted to dreamers and achievers from completely different fields for his or her work), the gathering embodies the relentless mindset of those that refuse to be boxed in.

Designing at HUEMN begins with a dialogue
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Of the curatorial course of and the gathering’s moodboard, Pranav shares that designing at HUEMN begins with a dialogue. “We first write the concepts down after which get to the designing or visible side of it, which is adopted by graphic particulars. On this assortment it was essential to introduce Shreyas’s private fashion, notably his fascination for checks. So, we acquired many sketches from his workforce too. Subsequently, it’s possible you’ll as effectively spot checks reworking into hearth (Fiyer) after which the insignia of SI (the cricketer’s initials) on the clothes, the place ‘I’ has three stumps,” informs Pranav.

The gathering, made with 100% cotton
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The gathering, made with 100% cotton, consists of t-shirts, jerseys, outsized shirts, panel jeans made with reconstruction method, and cotton-and-wool-blend joggers which may be worn whereas figuring out and even when heading for a film. “For me, my style assertion must replicate versatility, consolation, and self-expression. I needed the gathering to be part of my persona — pushed by self-belief and a want to make a press release. We experimented with daring colors, distinctive materials, and revolutionary designs to create a very distinctive assortment,” says Shreyas.

Pranav Mishra
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Based mostly in Delhi, HUEMN has a design-cum-studio in Saket. However it outsources garment manufacturing to many different factories. Although it has almost 30 individuals in its core workforce, the model employs about 200 individuals for manufacturing of each assortment. “We don’t have a brick-and-mortar retailer but, however our web site serves as our hub. Reductions aren’t a part of our mannequin — we keep away from overproduction solely. Many of the finer particulars, past display printing, high-definition printing, and warmth urgent, are crafted by hand. As an example, the mud print on this assortment is hand-painted, whereas the insignia and Shreyas’s signatures function intricate zardosi and aari detailing,” he explains.

Whereas Pranav believes that India’s road style is on the cusp of change, the one the place streetwear will get “extra refined”, detaching from its intrinsic “rebellious character”, he’s hopeful that style fans could see the pattern in new gentle in coming days.

The Shreyas Iyer x HUEMN capsule assortment gives 17 kinds beginning at ₹4,000 and is out there on huemn.in