Studio McGee, the inside design model with a Netflix sequence and New York Occasions best-selling e-book, has acquired funding from development fairness agency Strand Fairness, which can be invested in its unique product choices, in addition to increase its licensing, leisure and media partnerships.
The monetary phrases of this funding weren’t disclosed.
Launched in 2014 in a spare bed room by stay-at-home mother Shea McGee, who was later joined by her husband, Syd McGee, Studio McGee has since grown to embody an e-commerce website, McGee & Co., a social media presence of greater than 3.8-million followers, a licensing partnership with Goal, a best-selling New York Occasions e-book referred to as “Make Life Lovely,” and the Netflix authentic sequence, “Dream Residence Makeover,” a launch mentioned.
“We’re extremely pleased with how far the model has come, all with the intent of higher serving our clients,” mentioned Shea McGee. “We began by sharing our ardour for inside design and renovation with a small following and it grew into the multi-faceted model we have now at present. We all know there may be a lot extra to return and are thrilled to have discovered such a fantastic companion in Strand Fairness who will assist us proceed to deliver our imaginative and prescient to life.”
“We sought to discover a companion that brings extra to the desk past capital and have discovered simply that in Strand,” added Syd McGee. “We plan to make the most of Strand’s unimaginable acumen within the house and deploy capital to successfully scale our enterprise to proceed to serve our clients in the very best approach. This funding can be instrumental in increasing the Studio McGee model into new classes.”
Strand Fairness companions with rising manufacturers to scale their companies by means of its advertising and operational experience, in addition to its in depth community of business relationships, a launch mentioned. Present and realized investments embrace Youth To The Folks, Actual Good Meals, Bai Manufacturers, HIPPEAS, Sweaty Betty, HUM Vitamin and Vita Coco.
“In only a few brief years, Shea and Syd McGee have constructed an everlasting model with the progressive imaginative and prescient that stunning design can and ought to be approachable,” mentioned Kevin Chen, principal at Strand Fairness. “We’re thrilled to companion with Studio McGee in its subsequent section of development, as the corporate’s mixture of a digitally native footprint, design-driven worth proposition and genuine model following make it well-positioned to proceed taking share in a extremely fragmented, rising market.”
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